Car buyers do most of their research online before visiting a dealership. Your website is the showroom where the buying journey begins.
Inventory Search
- Full inventory with real-time availability
- Search and filter by make, model, year, price, mileage, body type, and features
- High-quality photos (20+ per vehicle, interior and exterior)
- 360-degree views and video walkthroughs
- Vehicle history reports (Carfax integration)
- Window sticker and build sheet information
- Compare tool for side-by-side vehicle comparison
- Saved vehicles and alerts for price changes
Digital Retailing
- Payment calculator on every vehicle listing
- Credit application and pre-approval
- Trade-in value estimator (KBB or similar integration)
- Deal builder showing monthly payment with trade and down payment
- Reserve or hold vehicle online
- Schedule test drive
- Start purchase process online, finish at dealership
Vehicle Detail Pages
Each listing should include:
- Comprehensive photo gallery
- Detailed features and specifications
- Pricing with any applicable discounts
- Payment estimate based on typical terms
- Similar vehicles on your lot
- One-click contact for this specific vehicle
- Share and save functionality
Service Department
- Online service appointment scheduling
- Service menu with pricing for common maintenance
- Parts ordering
- Recall check tool
- Service specials and coupons
- Service history for returning customers
Trade-In and Value Tools
- Instant trade-in value estimate
- Vehicle condition questionnaire
- Schedule an appraisal appointment
- "We buy cars" landing page for non-trade situations
Financing
- Pre-approval application
- Credit score education
- Special financing programs (first-time buyer, second chance)
- Lease versus buy comparison tool
- Current manufacturer incentives and rebates
Specials and Promotions
- New vehicle specials and manufacturer incentives
- Pre-owned vehicle promotions
- Service coupons
- Lease specials by model
- Clearance and end-of-year deals
Reviews and Reputation
- Google review integration
- DealerRater and Cars.com ratings
- Customer testimonials (sales and service)
- CSI score highlights
Mobile Experience
- Inventory browsing optimized for mobile
- Photo galleries swipe smoothly
- Click-to-call and text from any listing
- Directions to dealership
- Service scheduling from phone
Local SEO
- "Car dealership in [city]" and "[make] dealer near [area]" content
- Individual pages for each brand carried
- Google Business Profile with inventory and service information
- Schema markup for auto dealer
- Vehicle schema for individual listings
Your website should make every step of car shopping easier. The more buyers can do online before visiting, the more likely they are to visit you instead of a competitor.
Ready to build a dealership website that sells cars? Contact us to discuss your project.