Healthcare websites must balance patient convenience with data security and regulatory compliance. The right features improve patient satisfaction while reducing administrative burden.
Online Appointment Scheduling
- Provider and location selection
- Appointment type (new patient, follow-up, specific service)
- Insurance verification or information collection
- Real-time availability
- Automated confirmations and reminders
- Integration with EHR/practice management system
Patient Portal
- Secure messaging with providers
- Lab results and medical records access
- Prescription refill requests
- Billing and payment
- Insurance information management
- Pre-visit forms and questionnaires
Provider Directory
- Searchable by specialty, location, and insurance accepted
- Professional photos and credentials
- Education, board certifications, and fellowship training
- Accepting new patients indicator
- Languages spoken
- Patient ratings and reviews (where applicable)
- Direct scheduling link from each profile
Service and Condition Pages
- Comprehensive pages for each specialty and service
- Condition information written for patients (not medical professionals)
- Treatment options explained clearly
- What to expect during procedures
- Recovery and follow-up information
Insurance and Billing
- Accepted insurance plans listed clearly
- Financial assistance and payment plan options
- Good faith estimate information
- Online bill pay capability
- Insurance verification tool
Location Pages
For multi-location practices:
- Address, phone, fax, and hours per location
- Services available at each location
- Parking and accessibility information
- Photos of the facility
- Provider schedules per location
Patient Education
- Health library or resource center
- Condition and procedure FAQ
- Preventive care guidelines
- Video content explaining procedures
- Pre and post-procedure instructions
Accessibility and Compliance
- WCAG 2.2 AA compliance (legally required for healthcare)
- HIPAA-compliant forms and patient communication
- Language access services information
- ADA accessibility information
- Non-discrimination notice
- Privacy practices notice
Mobile Optimization
- Patient portal accessible from mobile
- Click-to-call for each location
- One-tap directions
- Urgent care or walk-in availability visible immediately
Local SEO
- "[Specialty] doctor in [city]" optimized content
- Individual location pages with schema markup
- Google Business Profile per location
- FAQ schema for common patient questions
A healthcare website that makes scheduling easy and provides trustworthy health information builds patient loyalty and reduces no-shows.
Ready to build a healthcare website? Contact us to discuss your needs.