The Challenge
A multi-specialty practice with 12 providers across 3 locations had separate websites for each office, inconsistent branding, and no online patient access. Patients had to call during business hours to schedule, request records, or refill prescriptions. Staff was overwhelmed with phone volume.
The Solution
We built a unified, HIPAA-compliant website serving all locations and specialties.
1. Unified Provider Directory A searchable directory of all 12 providers with specialties, locations, insurance accepted, and direct scheduling links. Patients could find the right provider in seconds.
2. Online Patient Access HIPAA-compliant appointment scheduling, new patient registration, and a secure messaging portal. Patients could complete intake forms and upload insurance cards before their visit.
3. Condition and Service Content Detailed pages for each specialty (internal medicine, cardiology, dermatology, orthopedics) with condition information, treatment descriptions, and relevant provider links.
Key Features Implemented
- Unified provider directory with search and filtering
- HIPAA-compliant online scheduling
- Secure patient messaging portal
- Digital intake forms with e-signature
- Insurance verification information
- Condition and treatment content pages
- Telehealth scheduling integration
- Multi-location hours and directions
- ADA/WCAG 2.1 accessibility compliance
- Blog with health education content
The Results
Within 8 months:
- 35% increase in new patient appointments
- 50% reduction in scheduling phone calls
- 75% of new patients completed intake online
- 22% improvement in patient satisfaction scores
- Unified brand across all 3 locations
Why It Worked
Patients expect healthcare access to be as easy as any other online service. Removing the phone-call requirement and providing 24/7 self-service scheduling captured patients who would otherwise choose a competitor with online access.
Key Takeaway
Healthcare practices that make patient access easy online win the patients that practices with phone-only scheduling lose. The operational savings from reduced call volume alone often justify the investment.
Ready to modernize your healthcare website? Contact us to discuss your project.