Your Google Business Profile is often the first thing buyers and sellers see when searching for real estate businesses. Optimizing it drives local visibility and calls.
Why GBP Matters
- Local pack visibility — Appear in the top 3 map results for local searches
- First impression — Buyers and sellers see your profile before your website
- Free traffic — Organic local traffic at no advertising cost
- Mobile searches — "Near me" searches have grown 500%+ in recent years
- Trust signals — Reviews and photos build confidence before a click
Complete Profile Optimization
Basic Information (Get This Right)
- Business name: Exact legal name — no keyword stuffing
- Category: Primary category must be the most specific available
- Address: Consistent with your website and all directories
- Phone: Local number preferred over toll-free
- Hours: Keep these updated, including holiday hours
- Website: Link to your homepage or a location-specific landing page
Enhanced Profile
- Business description: Use all 750 characters. Include services, areas served, and differentiators
- Services: List every service you offer with descriptions
- Products: If applicable, add products with photos and pricing
- Attributes: Complete all relevant attributes (accessibility, amenities, payments accepted)
Photo Strategy
Photos significantly impact engagement:
- Cover photo: Your best professional image
- Logo: Clear, recognizable
- Interior photos: 5-10 quality images of your space
- Exterior photo: Help buyers and sellers recognize your location
- Team photos: Put faces to the business
- Work photos: Show your products, services, or results in action
Upload new photos monthly to signal an active business.
Review Strategy
Getting Reviews
- Ask every satisfied customer directly
- Send follow-up emails with a direct review link
- Make it easy — provide the link, not just instructions
- Timing matters — ask shortly after a positive experience
Responding to Reviews
- Respond to every review within 24-48 hours
- Thank positive reviewers by name
- Address negative reviews professionally and offer resolution
- Never argue publicly — take it offline
Google Posts
Post weekly to your GBP:
- Service highlights
- Offers and promotions
- Events
- Updates and news
Posts expire after 7 days, so consistency matters.
Optimize Your Google Profile
We help real estate businesses maximize their Google Business Profile performance. Contact us for a GBP audit.