Real estate website costs range from $3,000 to $60,000+ depending on IDX/MLS integration, lead capture features, and property search complexity.
Budget Tier: $3,000 - $8,000
A template website with IDX integration and basic property display.
What you get:
- Responsive template customized to your brand
- IDX property search integration
- Agent and team profiles
- Neighborhood pages
- Contact and lead capture forms
- Blog for market updates
Best for: Individual agents or small teams needing a professional site with property search.
Mid-Range Tier: $12,000 - $30,000
A custom website with advanced property search and lead generation.
What you get:
- Custom design for your brand positioning
- Advanced IDX with map search, filters, and saved searches
- Automated property alerts
- CRM integration (Follow Up Boss, kvCORE)
- Landing pages for neighborhoods, property types
- Market report pages with data
- Home valuation tool integration
- Lead capture with drip campaigns
- Seller-focused pages
- SEO optimized for hyperlocal terms
- Blog with market content
Best for: Teams and brokerages that want their website to be a primary lead generation channel.
Premium Tier: $35,000 - $60,000+
A full platform with direct MLS feed and advanced marketing.
What you get:
- Full custom design and development
- Direct RETS/RESO MLS feed (not iframe IDX)
- Custom property detail pages with full SEO benefit
- Forced registration with smart triggers
- Advanced CRM integration and lead routing
- Market analytics dashboard
- Neighborhood and school data integration
- Virtual tour embedding
- Multi-office and multi-agent support
- Advanced SEO strategy with thousands of indexed pages
- Ongoing development support
Best for: Brokerages and top-producing teams that need to compete with Zillow and Realtor.com for organic traffic.
Ongoing Costs
- Hosting: $50-$300/month
- IDX/MLS fees: $50-$500/month
- CRM: $20-$500/month per user
- Maintenance: $200-$500/month
- SEO and content: $1,000-$3,000/month
ROI Consideration
A single closed transaction can generate $5,000-$30,000+ in commission. If your website generates even one additional closing per quarter, the ROI is substantial at any price tier.
Ready to discuss your real estate website? Contact us for a custom quote.