Build an analytics platform — turn your product's data into user insights.
Product analytics (Amplitude, Mixpanel) costs $500-$2,000/month at scale. If your analytics needs are specific — event tracking for your product, funnel analysis for your specific flows, custom cohort analysis — a custom analytics platform is owned infrastructure.
SaaS founder or product team that needs product analytics (event tracking, funnels, retention) but doesn't want to pay Amplitude's scale pricing or share user behavior data with a third party
Amplitude and Mixpanel are excellent analytics platforms. They're also $500-$2,000+/month at meaningful event volumes. More importantly, they require sending user behavior data to a third-party server — which has implications for privacy, compliance, and competitive sensitivity.
When custom analytics makes sense:
Privacy: Your users' behavior data stays on your infrastructure. No third-party analytics SDK means no third-party data access.
Compliance: Healthcare, finance, and government products often can't use third-party analytics due to data handling requirements.
Cost at scale: 100M events/month on Amplitude is expensive. Self-hosted event storage on Postgres or ClickHouse is the infrastructure cost, not per-event pricing.
Custom metrics: Your specific funnel steps, your specific retention definition, your specific cohort criteria.
Custom analytics platform deployed — event tracking, funnel analysis, retention cohorts, and user behavior dashboards
Event ingestion
client-side SDK (browser/mobile) → API → database
Funnel analysis
step-by-step conversion through user flows
Retention analysis
Day 1, 7, 30 user return rates
Cohort analysis
behavior segmentation by signup date, source, plan
User journey
individual user event timeline
Dashboard
key metrics visualized with drill-down capability
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Custom analytics platform deployed — event tracking, funnel analysis, retention cohorts, and user behavior dashboards
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Analytics platforms have defined event models and query patterns. Fixed-price from the spec.
Related engagements.
Questions, answered.
ClickHouse for high-volume event storage and fast analytics queries. Postgres is sufficient for sub-100M events/month and simpler to operate. Choice depends on expected volume.
For product analytics (logged-in user behavior), yes. For marketing analytics (SEO, ad attribution), Google Analytics or Plausible is still the right tool.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.