Calendly handles simple 1:1 scheduling. Your business needs something more specific.
Multi-resource scheduling, service-based availability, group bookings, deposit collection, automated confirmations, and calendar sync with your existing systems — Calendly can't do all of this. We build custom booking and scheduling systems that match your specific service model. Fixed scope, fixed price.
Your booking process doesn't fit Calendly or Acuity because you have multiple staff members, multiple service types with different durations, resource constraints, deposit requirements, or group booking needs.
Scheduling software products (Calendly, Acuity, SimplyBook) are designed for the most common scheduling patterns: one service provider, one service type, one duration, one customer. When your business has multiple staff members with individual schedules, multiple services with different durations and resource requirements, or group bookings where capacity matters, these tools reach their limits quickly.
The specific scheduling scenarios that standard tools don't handle well: a salon with 8 stylists, where a cut-and-color requires the same stylist for the full 3 hours and a specific basin to be available for the middle hour; a clinic with 4 practitioners and a shared examination room, where an appointment requires both a practitioner and a room; a fitness studio with group classes, where each class has a fixed capacity and waitlist management; a rental business where a booking occupies a specific physical item (equipment, vehicle, space) rather than a person's time.
Each of these scheduling models requires custom availability logic that general-purpose scheduling tools can't configure without workarounds that break at edge cases. The workarounds are: manual override, offline blocking, or staff calling customers to reschedule when the system allows an impossible booking.
A custom booking system that handles your specific scheduling complexity — with real-time availability, online payment collection, calendar integrations, automated reminders, and a customer-facing booking experience that converts.
Multi-resource availability engine
Availability is calculated as the intersection of multiple resource calendars — staff calendars, room calendars, equipment calendars. A booking is only available when all required resources are available simultaneously.
Service configuration
Each service has a defined duration, required resources, allowed staff, and pricing. Composite services (treatments with multiple phases, services requiring multiple staff) are supported.
Real-time availability and booking
Customer-facing booking flow with real-time availability display. Slot selection, confirmation, and payment in a single flow. No booking is confirmed without payment (for deposit-required services) or without a confirmation step.
Google Calendar and Outlook sync
Two-way sync between the booking system and staff members' personal calendars. Appointments from Google Calendar block availability in the booking system; new bookings appear in the staff member's Google Calendar.
Automated reminder flow
Email and SMS reminders on a configurable schedule (e.g., 48 hours and 2 hours before appointment). Rescheduling and cancellation links in reminder emails with configurable cancellation policies. Built on Next.js, Postgres, Clerk, Stripe, TypeScript, Google Calendar API.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A custom booking system that handles your specific scheduling complexity — with real-time availability, online payment collection, calendar integrations, automated reminders, and a customer-facing booking experience that converts.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
A booking system is a defined product. Your scheduling model — the resources, the services, the policies — is the specification. Fixed scope, fixed price.
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Read moreQuestions, answered.
Waitlist management is a standard feature for group bookings: when a slot is full, customers can join a waitlist; when a cancellation creates availability, the first customer on the waitlist is notified and given a time-limited reservation window. Waitlist logic is included in the scope when the booking model requires it.
Dynamic pricing rules (weekend rates, peak hour rates, specific service pricing by day of week) are configurable in the service setup. Pricing rules are applied during the booking flow and reflected in the payment.
The payment model (full payment at booking, deposit with balance at completion, no payment until completion) is configured per service type. Stripe Payment Intents handles both deposit collection (charging a partial amount) and balance collection (completing the authorised payment or creating a new charge at the time of completion).
A custom booking system with multi-staff scheduling, Stripe payments, Google Calendar sync, and automated reminders typically runs $25k–$55k. Group bookings, complex resource constraints, and waitlist management add to the scope. Fixed-price.
8 to 12 weeks from specification to live booking system.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.