The products that win enterprise are the ones that connect to everything else in the stack.
Integration capability is one of the top enterprise buying criteria. When your product can pull data from HubSpot, push to Slack, and sync with Salesforce — the product becomes indispensable instead of replaceable. We build the integration infrastructure: OAuth connections, webhook delivery, and the Zapier integration that opens access to every other tool.
Product that operates as an island — customers have to manually move data between the product and their other tools, limiting adoption depth and increasing churn
The integration question comes from three places: enterprise procurement checklists ("does it integrate with Salesforce?"), customer success feedback ("if this connected to HubSpot I'd never leave"), and competitive analysis ("the competitor has 200 Zapier integrations").
The technical challenge: integrations are not a one-size solution. There are several distinct integration patterns, and the right one depends on the use case:
OAuth integrations: The product connects to a third-party platform on behalf of the user (e.g., pull contacts from HubSpot, sync tasks to Jira). Requires OAuth flow for user authorization, token storage and refresh, and API call handling for the specific integration actions.
Inbound webhooks: The third-party platform sends events to the product when something happens (e.g., Stripe sends a payment event, Calendly sends a meeting booked event). Requires a public webhook endpoint with signature verification, event parsing, and action handling.
Outbound webhooks: The product sends events to the customer's systems when something happens inside the product. Requires a webhook management UI, delivery infrastructure with retry logic, and payload configuration.
Zapier/Make: The long-tail integration approach — instead of building 200 native integrations, publish a Zapier integration that exposes the product's triggers and actions. This makes the product connectable to any of the 5,000+ apps on Zapier.
Integration infrastructure built: OAuth connections to key platforms, inbound webhook processing, outbound webhook delivery, and a Zapier integration for the long tail
OAuth integration framework
Reusable OAuth connection infrastructure supporting multiple platforms. Secure token storage via encrypted database fields. Token refresh handling. Integration-specific action modules (pull, push, sync) for each connected platform.
Inbound webhook processing
Public webhook endpoint with platform-specific signature verification. Event parsing and routing to action handlers. Idempotency to prevent duplicate processing.
Outbound webhooks
Webhook subscription management UI. Delivery infrastructure with exponential backoff retry. Delivery log and failure alerting.
Zapier integration
Zapier developer platform integration publishing the product's key triggers (entity created, status changed) and actions (create entity, update entity). Published to the Zapier app directory.
Integration settings UI
In-product integration management page where users connect their accounts and configure sync settings.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Integration infrastructure built: OAuth connections to key platforms, inbound webhook processing, outbound webhook delivery, and a Zapier integration for the long tail
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Integration scope is defined by the platforms and patterns to support. Fixed price after the integration requirements are specified.
Questions, answered.
Integration prioritization comes from: (1) integrations that appear in sales calls as blockers, (2) integrations that appear in churn analysis, (3) integrations that the 3 most common competitors offer. CRM (HubSpot/Salesforce), communication (Slack), and calendar (Google/Outlook) cover most B2B requirements.
Native integrations are built specifically for one platform and can support deeper, more specific workflows. Zapier integrations are more generic (trigger: "entity created," action: "create entity") but cover far more platforms. Both are valuable — Zapier for breadth, native for depth on the most important platforms.
Zapier integration + webhook infrastructure: from $18k. Full integration suite with 3 native OAuth integrations: from $32k. Fixed-price.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.