App Store rejection wastes weeks. The right architecture gets approved on the first submission.
Apple's App Store review rejects 40% of first submissions. The most common rejection reasons are avoidable with the right implementation decisions made during development: privacy permission strings, data collection disclosure, age-appropriate design, and in-app purchase compliance. We build mobile apps that are approved on first submission.
App Store rejection after weeks of development, with vague feedback and no clear path to approval
App Store rejection is more expensive than it looks. The direct cost is the delay — Apple's review takes 24–48 hours, so a rejection cycle adds at least 3 days before the next submission can be reviewed. But the deeper cost is the uncertainty: the rejection reason is often vague ("your app does not comply with guideline 5.1.1 — Data Collection and Storage"), and the iteration to understand what exactly needs to change and resubmit takes developer time that comes out of the post-launch roadmap.
The most common Apple App Store rejection reasons (and why they happen when the developer doesn't know the guidelines): missing purpose strings for every privacy permission requested (camera, location, contacts, microphone — each requires an explicit purpose string explaining why the permission is needed); missing privacy nutrition label data (every data type the app collects must be declared in App Store Connect before submission); subscription apps that don't include a required free trial or restore purchases flow; apps with age-inappropriate content that aren't correctly age-rated; and apps that use in-app purchases for anything Apple considers in-app content or premium features without routing through Apple's IAP system.
Google Play's review process is less stringent for initial approval but has its own post-publish enforcement that can result in app removal — particularly around declared data use, background location access, and Dangerous Permission declarations.
iOS and Android apps submitted and approved on first review, with no rejection cycles eating into the launch timeline
Privacy compliance built in
Every requested permission has a purpose string that matches the actual use case. Privacy nutrition label data collected during development, not as a last-minute pre-submission scramble.
IAP compliance
Any premium feature accessible within the app uses Apple IAP for payment — no Stripe-only in-app purchase flows for iOS apps selling consumable or non-consumable digital products.
Subscription restore and management
Apps with subscriptions include the required "Restore Purchases" flow and a link to manage subscriptions in Settings.
Content policy compliance
Age rating based on actual content assessment. User-generated content moderation policy and reporting mechanism where required.
Test Flight pre-submission
Final build distributed via Test Flight for functional QA against the actual submission build (not the development build) before the production submission.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
iOS and Android apps submitted and approved on first review, with no rejection cycles eating into the launch timeline
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
App launch timelines need to be predictable. A fixed-price engagement with approval on first submission keeps the launch date.
Questions, answered.
EAS Build produces the IPA and AAB files required for submission. EAS Submit can automate the actual submission to App Store Connect and Google Play. Both are part of the standard React Native + Expo workflow.
Apple occasionally rejects apps for subjective design or content reasons under Guideline 4.0 (Design). These cases are addressable via the App Review Board appeals process. In 5 years of shipping React Native apps, this hasn't been required.
Mobile app development with iOS and Android: from $45k. Fixed-price.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.