12 weeks from contract to production. Not 12 weeks to beta, not 12 weeks to 'almost done'.
Most software projects miss their timelines because scope isn't defined before development starts. Fixed scope, fixed price, 12-week delivery is the model that makes the timeline a commitment rather than an estimate. We've delivered 150+ projects. The 12-week timeline is real.
You need to launch your product in 12 weeks — for an investor milestone, a product launch commitment, or a competitive window you can't miss.
"We're estimating 12 weeks" is not the same as "we will deliver in 12 weeks." The first is a development shop's guess, subject to scope creep, technical discoveries, team turnover, and the communication overhead of a multi-person engagement. The second is a commitment, which requires a defined scope, a fixed price, and a developer with the production track record to know what 12 weeks can contain.
The timeline failure modes that produce 12-week estimates and 6-month deliveries: scope that wasn't defined precisely enough before development started (the developer builds based on their interpretation; the client sees the result and requests changes to match their actual vision); technical discoveries that weren't anticipated because the developer didn't have experience with the specific technical requirements (the API integration that was supposed to take 2 days takes 2 weeks because the third-party API documentation doesn't match the actual API behaviour); and the team turnover or competing priority that takes a key developer off your project mid-stream.
The fixed-scope model addresses the first failure mode by making the specification the contract. The experienced developer addresses the second — 150+ shipped projects means the technical discoveries are anticipated in the estimate rather than discovered mid-project. One developer addresses the third — there's no team to turn over.
A production application live in 12 weeks — auth, core feature set, payments if applicable, deployed, and ready for real users.
Weeks 1–2: Specification and architecture
Written specification, database schema, API design, authentication model, and the component architecture documented and approved before the first line of code is written. The spec review is the last chance to change scope without a timeline impact.
Weeks 3–6: Core development
Authentication, database setup, and the core feature set. Weekly progress updates with demo links of working software — not feature-complete but usable. Identifies any specification ambiguities while there's time to address them.
Weeks 7–9: Feature completion and integration
Remaining features, third-party integrations, and the payment flows if applicable. Preview environment deployed for client testing.
Weeks 10–11: Testing, polish, and performance
End-to-end testing, performance review, Core Web Vitals optimization, and the UX polish pass. Client review period with a defined revision scope.
Week 12: Production deployment and handoff
Production deployment, monitoring setup, and handoff documentation. The application is live at a real domain with real users possible from day one.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A production application live in 12 weeks — auth, core feature set, payments if applicable, deployed, and ready for real users.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Timeline commitments only mean something when the scope is fixed. An unfixed scope with a fixed timeline always produces either a timeline slip or a scope reduction without client approval. Fixed scope, fixed price, 12-week delivery.
Related engagements.
Questions, answered.
A production web application with authentication, 4–6 core features, 2–3 third-party integrations, and a basic admin interface fits in 12 weeks. More complex applications (10+ features, complex integrations, mobile companion app) require 14–18 weeks. The scope definition determines the timeline.
Scope changes after the spec is approved have a defined process: the change is evaluated for timeline and price impact, a change order is agreed before the work is done, and the timeline adjusts if the addition is material. The fixed-scope model doesn't prohibit changes — it makes their cost visible before they're made.
Experienced developers discover fewer surprises because the risk areas are known in advance. The scope pricing includes a buffer for normal technical variance. Genuinely novel technical challenges (a third-party API that has undocumented behaviour, a platform limitation that wasn't apparent from documentation) are communicated to the client immediately and handled with a scoped solution before they threaten the timeline.
For a well-defined scope: yes. For a scope that changes materially mid-project, no. The 12-week commitment is the developer's commitment to the defined specification. The client's commitment is to a stable scope for the duration.
Production web applications delivered in 12 weeks typically run $25k–$55k depending on the feature set. Fixed-price.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.