Enterprise clients want integrations your team can't build fast enough.
A client wants your product to integrate with Salesforce, their ERP, their custom data pipeline, or their legacy system. Your team can't build every integration. The solutions: a developer API, a webhook system, or point-to-point integrations for high-value clients.
Sales blocked on an enterprise or high-value client deal because they require a specific integration that the product doesn't currently support
Enterprise clients have IT environments built over decades: Salesforce, SAP, Workday, legacy ERPs, custom data warehouses. They expect new software vendors to connect into this environment rather than exist as a separate silo.
The integration options:
Point-to-point integration. Build one specific integration for one specific client. Worth doing when: the client represents significant ARR and no other client will need the same integration. Fast to build; creates maintenance overhead per integration.
Developer API / REST API. Expose your product's data via a documented REST API. Clients (or their IT teams) build the integration themselves. Worth building when: you have multiple clients with custom integration needs. Scales across clients; requires maintaining API docs and versioning.
Webhook system. Your product sends events to a URL the client configures. Client's systems receive the event and react. Lower implementation cost than a full API; handles event-driven use cases (record created, status changed, payment processed).
iPaaS connectors. Zapier, Make (formerly Integromat), Workato. Publish a connector to these platforms and enterprise clients can build integrations using visual tools. Good for less technical clients.
The common scenarios:
Salesforce CRM sync → your product creates a deal in Salesforce when a contract is signed ERP inventory sync → your product updates inventory quantities in the ERP when an order is placed HR system provisioning → your product creates accounts when the HR system adds employees
Integration delivered to unblock the deal — whether a specific point-to-point integration, a developer API, or a webhook system that enables the client to build the integration themselves
REST API
with OpenAPI documentation for developer-accessible integrations
Webhook system
for event-driven integration use cases
Specific point-to-point integrations
for Salesforce, HubSpot, QuickBooks, or ERPs
OAuth application
for partner integrations requiring user authorization
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Integration delivered to unblock the deal — whether a specific point-to-point integration, a developer API, or a webhook system that enables the client to build the integration themselves
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Integration scope is definable: which systems, which data flows, which trigger events. Priced per integration.
Questions, answered.
A standard Salesforce integration (create/update records in both directions) takes 2-4 weeks. Custom field mappings and complex workflow logic add time.
Legacy systems sometimes require file-based integration (SFTP CSV drops, EDI). Slower but buildable. SFTP polling jobs and CSV parsers handle the exchange.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.