A landing page that doesn't convert is an expensive brochure.
High-converting landing pages follow principles, not templates. A clear value proposition above the fold, social proof that addresses real objections, and a single CTA — not ten. Getting these right is the difference between a page that generates leads and one that generates server traffic.
Landing page with low conversion rate — visitors arrive but don't sign up, start a trial, or contact sales
Low-converting landing pages share the same structural problems:
No clear value proposition: "We help businesses leverage synergistic solutions." What does it do? Who is it for? Why them?
A clear value proposition answers in one sentence: "RCB Software builds custom web applications for founders at a fixed price. Website from $8k. Apps from $25k. Done in 12 weeks."
Too many CTAs: Five buttons competing for attention: "Get started", "Book a demo", "See pricing", "Learn more", "Watch video". Decision paralysis. Fix: one primary CTA per section.
Social proof that doesn't address objections: Generic testimonials ("Great product!") don't reduce purchase anxiety. Specific testimonials that address the specific fear the buyer has ("We were worried the timeline would slip — it shipped on week 11.") do.
No explanation of the next step: "What happens after I click 'Book a demo'?" Users who don't know what they're signing up for don't sign up.
The above-the-fold test: What can a new visitor see without scrolling? They need: what it is, who it's for, why it's different, and a way to take the next step. If any of these are missing above the fold, conversion suffers.
Page speed: A landing page that takes 4 seconds to load loses 25% of mobile visitors before they see the headline. Next.js + Vercel with optimized images: sub-2-second loads.
The landing page structure (high-conversion):
- Hero: value proposition + primary CTA
- Social proof: 2-3 specific testimonials
- Problem statement: name the pain
- Solution: what we build and how
- Features/deliverables: what they get
- Objection handling: FAQ or "not for X if Y"
- Final CTA
Landing page with clear positioning, objection-handling social proof, and a conversion-optimized structure — built on Next.js with fast load times
Copy structure
based on conversion principles
Responsive Next.js page
with fast load times
Social proof
section with optimized testimonial format
FAQ section
for objection handling
Conversion tracking
(GA4 events on CTA clicks)
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Landing page with clear positioning, objection-handling social proof, and a conversion-optimized structure — built on Next.js with fast load times
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Landing page scope is the page structure and the copy inputs. Fixed-price.
Questions, answered.
If the rest of the site is Next.js: build the landing page in Next.js for performance consistency and deployment simplicity. Webflow is faster for non-developers; Next.js gives more control for developers and better performance.
Measure: signups per 1,000 visitors before and after. Use GA4 or Posthog to track CTA click events. A/B test the old vs new page if possible.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.