Your coaching business is bigger than a spreadsheet and a Zoom link.
We build custom mobile apps for fitness coaches and training businesses — programming, check-ins, messaging, billing, and progress tracking in one branded app your clients actually open. Fixed scope, fixed price.
You're running your coaching business through Google Sheets, TrueCoach or Trainerize, WhatsApp, Stripe, and four Instagram DMs. Clients slip. Check-ins get missed. You can't scale past 40 one-to-ones.
You built a real coaching business — results, referrals, a waitlist. But the backend of it is held together with string. Programs live in Google Sheets you duplicate per client. Check-ins are Sunday-night Google Form responses. Form-check videos pile up in your camera roll. Payments run through a Stripe link you pasted into a DM. And every new client is another tab, another thread, another reminder on your calendar.
TrueCoach or Trainerize solves a slice of it, but it's not your brand. Clients log in to someone else's app with someone else's UI and someone else's notifications. When they fall off, there's no gravity pulling them back — no streaks, no nudges tied to your voice, no sense that this is your program. You pay per seat, you can't change the flow, and the only data you really own is a CSV export.
So your churn is higher than it should be, your message backlog is a guilt monster, and you cap out at whatever number of clients one human can manage through unstructured chaos. Hiring an associate coach doesn't help — there's no system to hand them.
That's not a willpower problem. That's a product problem. And the product is what's missing.
A single app under your brand where clients get their program, log workouts, message you, submit video form checks, pay you, and see their progress — so you can coach 4x the clients without hiring.
Program delivery with video, sets, RPE, and substitutions
Clients see today's workout, log reps and weights, swap exercises if needed, and you see the data live.
Structured weekly check-ins
Custom forms, photo submissions, nutrition logs, and habit tracking — on a cadence you set, with automated reminders that drag completion rates up.
Form-check video review
Clients record in the app, you review inline with timestamped comments. No more camera roll chaos.
In-app messaging with templates and office hours
One inbox across all clients, saved replies for the 20 questions you answer every week, and set hours so you're not coaching at 11pm.
Billing, renewals, and retention built in
Stripe subscriptions, upgrade and pause flows, churn alerts when someone skips two check-ins in a row.
Progress dashboards
Weight, lifts, measurements, habit streaks — visualized for the client and for you, so renewal conversations are easy. Built with Expo and React Native for iOS and Android, Convex for real-time messaging and data, Stripe for billing, and Clerk for auth. One codebase. Native feel on both platforms. Shipped under your name in the App Store and Google Play.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A single app under your brand where clients get their program, log workouts, message you, submit video form checks, pay you, and see their progress — so you can coach 4x the clients without hiring.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Coaches aren't venture-funded. You're reinvesting client revenue into the thing that's going to let you scale past the hours in your week. You need to know what the app costs, when it lands in the store, and that a feature creep conversation at week eight isn't going to double the bill.
We quote the full scope — app, admin, billing, check-ins, messaging, store submissions — up front. One price. One delivery date. One developer accountable. Your job is to coach. Our job is to ship.
Related engagements.
Questions, answered.
If you're under 25 clients and growing slowly, stay with TrueCoach. If you're past 40, have a waitlist, want to hire associate coaches, or plan to launch a group program or challenge model — the numbers stop working on per-seat SaaS and you need your own platform. Retention on a branded app is materially higher than on a generic one.
A coaching app with programming, check-ins, messaging, billing, and a coach-side admin typically ships in 12 to 16 weeks. App Store and Google Play review adds another 1 to 2 weeks. We handle the store submissions, developer accounts, and review back-and-forth.
Coaching apps start at $45k for a single-coach setup with core features. Multi-coach or multi-brand platforms, live group programming, or integrations with wearables (Apple Health, Garmin, Whoop) scope up from there. Every engagement is fixed-price.
Every build includes a 30-day warranty and store submission support. After that, most coaches keep us on a monthly retainer — usually one to three weeks of dev time per month — for new features, OS updates, and iteration based on what clients actually use.
Yes. We build a migration flow — programs, client history, subscriptions, payment methods — tailored to wherever your data lives now. Clients download the app, sign in, and their history is there.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.