Your brokerage is running on seven MLS tabs, a CRM no one uses, and Google Sheets. Fix the stack.
We build custom web applications for real estate companies — brokerage CRMs, lead routing, listing and deal pipelines, agent portals, and transaction coordination. Fixed scope, fixed price, shipped in weeks.
Your brokerage tech stack is Follow Up Boss, MLS, DocuSign, a Google Drive of transaction files, a showing scheduler, a separate commission tracker, and Slack. Nothing talks. Deals slip through the cracks.
A brokerage's margin isn't in the commission split. It's in how efficiently a deal moves from lead to close, and how many of those deals your agents run without your ops team having to babysit. Right now you're losing time everywhere: leads from Zillow and Realtor.com land in three different inboxes, Follow Up Boss gets half-heartedly updated by the agents who remember, and the ones who don't use the CRM at all are the ones closing the most deals — so you can't enforce it without a revolt.
On the transaction side, a pending deal lives in a Google Drive folder named after the property address, a DocuSign envelope, a Trello board your TC built, a commission spreadsheet your office manager updates on Fridays, and an email thread with the title company. Nothing is the system of record. When an agent asks "what's the status on the Elm Street deal," the answer is three DMs away.
Meanwhile you're paying for seven SaaS tools that partially overlap, your commission statements are done manually, and onboarding a new agent means sending them eight login links and praying. Scale past 30 agents and it cracks. Scale past 60 and your ops cost per deal eats the profit you built the brokerage to make.
You don't need another CRM. You need a platform built around how your brokerage actually operates.
A single platform where leads, listings, transactions, and agent performance live together — wired to your MLS, your commission model, and your actual brokerage workflow.
Lead capture and routing
Automatic pickup from Zillow, Realtor.com, your website, and Facebook — routed to agents by geography, specialty, round-robin, or first-claim. Speed-to-lead tracked per agent.
Listing and transaction pipelines
A pipeline per deal stage — pre-listing, active, pending, closed — with automated checklists, document collection, deadline tracking, and TC assignment. Documents, tasks, and messages live on the deal record, not in Drive.
MLS integration
RESO Web API or regional MLS feeds pulled into your platform so agents search and favorite listings without leaving your system. Showings logged back in.
Commission and payout tracking
Your actual commission model — splits, caps, team overrides, referral fees, brokerage fees — calculated per deal, with statements and payouts agents can self-serve.
Agent portals and performance dashboards
Pipeline value, conversion rates, YTD GCI, leaderboards if your culture wants them, onboarding checklists for new hires. Built on Next.js, Convex for real-time pipeline updates, Clerk with role-based permissions for agents, TCs, and admins, and integrations with DocuSign, your MLS, SkySlope or Dotloop, and your accounting stack. One system of record. One agent login.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A single platform where leads, listings, transactions, and agent performance live together — wired to your MLS, your commission model, and your actual brokerage workflow.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Brokerage owners have seen enough vaporware. Tech vendors come in with a demo, a discovery fee, and a roadmap. Six months later you've paid $80k and the promise is in "beta." Fixed scope, fixed price — written down before you sign — means you know what lands, when, and for what. We ship a working platform in 10 to 16 weeks, not a promise deck.
The alternative is letting the SaaS subscriptions pile up while your brokerage scales in a way that makes the tooling worse, not better.
Questions, answered.
Most brokerages replace their CRM as part of the build — Follow Up Boss, Lofty, or kvCORE usually. Keeping two systems creates the same fragmentation you're trying to solve. We migrate your existing lead history, notes, and tags so agents don't lose anything.
Yes, via the RESO Web API (which most MLSs now support) or the regional MLS feed format. We set up the credentialing with your MLS, ingest the data, and keep it fresh on a schedule your platform agreement allows.
We model your actual comp plan — splits, caps, team overrides, referral fees, transaction fees, mentor fees, cap-reset dates — in the platform. Every closed deal auto-generates a statement. Agents see their YTD numbers in their portal. Your office manager stops running spreadsheets on payout day.
A brokerage platform with lead routing, pipeline management, MLS integration, commission tracking, and agent portals typically runs $40k–$90k depending on size and integrations. Every engagement is fixed-price.
Most brokerage builds ship in 12 to 16 weeks. Migration from your existing CRM and transaction system runs in parallel with the build so agents move over on launch weekend, not in a second project.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.