A marketplace website that acquires buyers and sellers before the platform is live.
We build marketing websites for marketplace startups — two-sided acquisition pages, category and vertical landing pages, supply-side recruitment flows, and the SEO content architecture that ranks for the searches your target buyers and sellers are running. Fixed scope, fixed price.
You're building a two-sided marketplace. You need buyers committed before you have supply, and supply committed before you have buyers. Your current website doesn't speak to either audience specifically enough to convert them.
Marketplace websites have to do something most product websites don't: speak coherently to two audiences with entirely different concerns and motivations — buyers who want supply and value, and sellers who want demand and economics. A single homepage that tries to serve both audiences simultaneously either says nothing specific to either one, or favours one and confuses the other.
The right architecture is a single homepage that explains the marketplace's value proposition at the highest level, with distinct flows for buyers (what you can find and buy/book here) and sellers (why you should list or sell here, what the economics are, how onboarding works). Each audience's flow has its own conversion objective: the buyer is trying to evaluate whether this marketplace has what they're looking for; the seller is trying to evaluate whether this marketplace will generate enough demand to be worth the onboarding investment.
SEO for marketplace startups requires category pages — pages that target "buy [category] online," "[service type] in [city]," or "[product type] marketplace" searches for the specific categories your marketplace serves. These pages rank for high-intent searches from buyers who are in the research phase before committing to a specific platform. They're the organic acquisition channel that supplements paid acquisition and direct outreach for supply.
A marketplace marketing website with distinct buyer and seller acquisition flows, category pages, SEO-optimised content for your target vertical, and the waitlist infrastructure to build both sides of your marketplace before launch.
Buyer-facing pages
Category pages for each major product or service category on the marketplace — describing what's available, how the buying/booking process works, and what protections buyers have. SEO-optimised for category + intent search terms.
Seller acquisition page
Economics breakdown: how sellers get paid, what the marketplace takes, and what the seller keeps. Onboarding process walkthrough: how easy is it to list? How long until first sale? Supply benefits: the buyer demand the marketplace is bringing to sellers. Seller sign-up form with qualification intake.
Trust and safety page
How the marketplace vets sellers (or buyers). Dispute resolution process. Payment protection. Identity verification. The trust infrastructure that both buyers and sellers need to see before transacting with strangers.
Pre-launch waitlist by segment
Buyer waitlist with market and category preference capture. Seller waitlist with supply type and geography capture. Both feeds into the CRM for segmented pre-launch communication.
How it works page
Three-step explanation of the buyer flow and the seller flow. Simple enough that a first-time visitor understands the mechanism without reading the FAQ. Built on Next.js, TypeScript, Tailwind CSS with category page architecture for SEO scale.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A marketplace marketing website with distinct buyer and seller acquisition flows, category pages, SEO-optimised content for your target vertical, and the waitlist infrastructure to build both sides of your marketplace before launch.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Marketplace founders are often racing against a competitor entering the same space. A marketing website that's live in 4–6 weeks — acquiring both sides of the marketplace while the platform is built — is a competitive advantage. Fixed scope, fixed price.
Related engagements.
Questions, answered.
One homepage with a clear hero that speaks to the marketplace concept, followed by distinct buyer and seller value proposition sections below the fold. Dedicated /for-sellers and /for-buyers pages for each audience's full value proposition. This structure serves both audiences from a single homepage without confusing either.
Pre-launch category pages describe the category and the buyer value proposition rather than displaying live listings. "Find [category] on [Marketplace]" with a waitlist CTA is more effective than an empty listing grid. When the platform launches and listings populate, the same category pages serve both the SEO ranking purpose and the display purpose.
A seller application with structured intake (business information, credentials, portfolio, references) is a standard feature for marketplaces with curated supply. We build the application form with the fields relevant to your seller vetting criteria and route submissions to your review workflow.
Buyer-facing category pages, seller acquisition page, trust and safety section, and waitlist capture typically runs $8k–$15k. Fixed-price.
4 to 6 weeks for a production marketplace marketing website.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.