One person building a product needs a development partner who functions like a technical cofounder.
Solopreneurs don't have a CTO to spec the architecture, a developer to review PRs, or a QA team to catch regressions. They have one shot to build the product right, and the wrong choice costs months. We've been that technical partner for dozens of solo founders.
Solopreneur with a validated idea and no technical cofounder — needs software built by someone who can both execute and advise on the right technical approach
Solo founders who need software built face a decision that's harder than it looks: hire a freelancer, hire an agency, find a technical cofounder, or learn to code themselves. Each option has a failure mode.
The freelancer problem. A freelancer executes tasks. They don't think about what the right architecture is for the long-term product, they don't flag when a feature scope will take 3× longer than expected, and they disappear when the contract ends.
The agency problem. Agencies are built for large projects with large teams. The economics of an agency engagement require billing enough hours to support account managers, project managers, and developers. A $25k project that actually needs one person gets assigned to a team that needs to justify the headcount.
The technical cofounder problem. The right technical cofounder takes equity, takes time to find, and frequently has a different vision for the product than the founding operator.
The learn-to-code problem. Learning to build a production web application from scratch takes 2–3 years to reach the competency level required for a real product. The opportunity doesn't wait.
What solopreneurs actually need: one trusted technical person who can architect the product, execute the build, and advise on the right tradeoffs — at a fixed price that the business can plan around.
Production-ready product built to the right spec — not over-engineered, not under-built — with documentation that keeps the founder in control of their own product
Architecture advisory
Before writing code, the right technical approach for the product — the stack, the data model, the deployment strategy, and the third-party services — is chosen with the business goals in mind.
Full-stack product build
Frontend (Next.js, React, shadcn/ui), backend (Next.js API routes or Convex), database (Postgres via Neon), and deployment (Vercel). Production-ready from day one.
Stripe billing
Subscription setup, trial period, checkout flow, and Stripe Customer Portal — the billing infrastructure that makes the product a business.
Authentication via Clerk
User management, password reset, social login, and team features if needed.
Documentation
The codebase is documented at handoff — deployment instructions, environment variable reference, and feature documentation that keeps the founder in control of their own product.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Production-ready product built to the right spec — not over-engineered, not under-built — with documentation that keeps the founder in control of their own product
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Solopreneurs plan their finances carefully. Fixed scope, fixed price, no billing surprises.
Related engagements.
Questions, answered.
No. The founder's job in the engagement is to define what the product should do, test the builds during development, and make product decisions. Technical decisions are handled by the development partner.
The codebase is built on a mainstream stack (Next.js, Postgres) that any competent developer can work with. Documentation at handoff ensures a new developer can onboard without a knowledge transfer call.
MVP web application: from $25k. Mobile + web platform: from $45k. Fixed-price.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.