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Tech Stack · Web Application

Real-time messaging infrastructure that scales without managing WebSocket servers.

Ably for pub/sub messaging, WebSocket connections at scale, and real-time features that Pusher can't handle. Presence, history, and the message delivery guarantees that real-time applications require.

150+
Projects shipped
99%
Client retention
~12wk
Average delivery
The problem
Application that needs real-time messaging at scale — beyond what Pusher can handle — or a collaboration feature that requires presence, message history, and delivery guarantees

Real-time features (live notifications, collaborative editing, activity feeds, presence indicators) require a WebSocket infrastructure. The options:

Self-managed WebSocket server. High control, high maintenance. Horizontal scaling requires a message broker (Redis pub/sub) to coordinate messages across WebSocket server instances.

Pusher. The standard managed WebSocket service. Good for most applications. Limitations: Pusher Channels max 100 simultaneous connections on free tier; message size limits; less sophisticated message history and delivery guarantees.

Ably. More powerful than Pusher. True pub/sub with message persistence, message history (go back and get messages from the last N hours), presence (see who's connected to a channel), and guaranteed message delivery. Better pricing model at scale for high-connection-count applications.

Socket.io. Client library for WebSocket + polling fallback. Requires a server. Add Redis adapter for multi-instance coordination.

Ably vs. Pusher: Ably has richer features (history, message replay, presence as a first-class feature) and better guaranteed delivery semantics. Pusher is simpler for basic notification use cases. For collaboration features, dashboards with complex real-time state, or applications where message delivery guarantees matter, Ably is the better choice.

What we build

Ably integration with pub/sub channels, presence tracking, message history, and the real-time infrastructure that handles thousands of concurrent connections reliably

Ably initialization

Client-side SDK (`ably/react`) and server-side SDK. Token authentication via API Route. Channel subscription in React components.

Pub/sub channels

Channel namespacing strategy (organization-scoped, user-scoped channels). Server-side message publish on data changes.

Presence

Presence enter/leave on channel connection. Online user count display. User cursor/activity tracking.

Message history

Rewind to last N messages on channel join. History API for message replay.

React hooks

`useChannel` for channel subscription. `usePresence` for online users. `useConnectionStateListener` for connection status.

Engagement

One honest number to start.

Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.

Tier · Web ApplicationFixed scope
From$25,000

Ably integration with pub/sub channels, presence tracking, message history, and the real-time infrastructure that handles thousands of concurrent connections reliably

99% client retention across 40+ projects
Process

Three steps, every time.

The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.

01Week 0

Brief & discovery.

We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.

02Weeks 1–N

Build & ship.

Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.

03Post-launch

Warranty & retainer.

30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.

Why fixed-price

Why Fixed-Price Matters Here

Real-time feature scope is defined by the event types and the connection model. Fixed price.

FAQ

Questions, answered.

Pusher for: simple notification push (user gets a notification when something happens), basic real-time updates, and applications where the simplicity of Pusher's API matters. Ably for: collaboration features with presence, applications that need message history and replay, and high-scale applications where Pusher's pricing becomes expensive.

Ably is designed for large-scale use — they serve companies with millions of concurrent connections. For startup-scale applications, both Ably and Pusher handle load comfortably; the choice is about features, not scale limits.

Part of the application build. Real-time application from $25k. Fixed-price.

Next step

Tell Ryel about your project.

Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.