Build a CRM for small business — not Salesforce, not HubSpot. Yours.
Salesforce is built for enterprise. HubSpot charges by contact. If you have a sales process that doesn't fit the standard CRM model, a custom CRM costs less per year and does exactly what your team needs.
Small business owner or sales team that uses a CRM that doesn't match their sales process, paying for features they don't use and missing features they need
HubSpot's free tier ends when you need automation. Then it's $400/month. Then $800/month. Salesforce starts at $150/user/month for features that require Salesforce-specific expertise to configure.
Neither tool was built for your specific sales process. Your pipeline stages are different. Your lead sources are different. Your follow-up cadence is different.
What generic CRM tools get wrong for small businesses:
- Pipeline stages are rigid or require expensive customization
- Contact/company model doesn't match your business (B2C vs B2B, project-based vs account-based)
- Reporting is generic — doesn't show the metrics that actually matter to your team
- Integration with your specific tools requires Zapier or custom code
What a custom CRM does: Built for your sales process from day one. Your pipeline stages. Your lead sources. Your reporting metrics.
Custom CRM deployed — pipeline tracking, contact management, and follow-up automation built for your specific sales process
Pipeline board
Kanban view of deals by stage
Contact/company management
records with activity history
Task and follow-up system
scheduled follow-ups with reminders
Email integration
Gmail or Outlook activity logging
Reporting
win rate, pipeline velocity, lead source performance
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Custom CRM deployed — pipeline tracking, contact management, and follow-up automation built for your specific sales process
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
A custom CRM replaces $400-$1,500/month in SaaS subscriptions. Fixed-price development pays for itself in 12-18 months.
Related engagements.
Questions, answered.
Pipedrive is a good standard CRM. A custom CRM is built for your specific workflow differences. If Pipedrive fits, use it. If you've tried 3 CRMs and none fit, custom is the right answer.
Yes. Import scripts from HubSpot and Salesforce CSV exports are included in the spec. Data migration is part of the project.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.