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Build A · Web Application

Build a custom sales pipeline tool — track deals the way your team actually works.

Generic pipeline tools are built for the average sales team. If your sales cycle is unusual — long, multi-stakeholder, service-based — a custom pipeline tool gives your team exactly the visibility they need.

150+
Projects shipped
99%
Client retention
~12wk
Average delivery
The problem
Sales team or operator who needs pipeline visibility tailored to a specific sales process that doesn't fit standard CRM pipeline stages

B2B sales with a complex cycle — proposals, scoping calls, stakeholder review, legal review, procurement — doesn't fit the standard CRM pipeline model of "Prospect → Qualified → Proposal → Closed Won."

A service business with project-based sales has different stages: Inquiry → Discovery → Proposal → Contract → Active → Recurring. A real estate team has different stages. A consulting firm has different stages.

The pipeline visibility that actually matters:

  • Where are deals going stale? (Last activity date)
  • What's the expected close value this quarter?
  • Which deals need follow-up today?
  • What's the average time in each stage?
What we build

Custom sales pipeline deployed — deal stages, contact tracking, activity log, and reporting built for your specific sales cycle

Kanban pipeline

drag-and-drop deal stages

Deal records

value, probability, expected close, contacts

Activity logging

calls, emails, meetings with notes

Follow-up reminders

scheduled next steps

Pipeline reporting

stage distribution, deal velocity, close rate

Engagement

One honest number to start.

Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.

Tier · Web ApplicationFixed scope
From$25,000

Custom sales pipeline deployed — deal stages, contact tracking, activity log, and reporting built for your specific sales cycle

99% client retention across 40+ projects
Process

Three steps, every time.

The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.

01Week 0

Brief & discovery.

We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.

02Weeks 1–N

Build & ship.

Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.

03Post-launch

Warranty & retainer.

30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.

Why fixed-price

Why Fixed-Price Matters Here

Sales pipeline tools have defined features and stages. Fixed-price from the spec.

FAQ

Questions, answered.

Yes. Multiple contacts associated with a single deal, each with their role in the decision (Champion, Economic Buyer, Legal, etc.).

Yes. Gmail and Outlook integration to log email activity against deal records. Either via OAuth connection or forwarding rules.

Next step

Tell Ryel about your project.

Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.