Build an online ordering system — direct orders, no 30% commission.
DoorDash and UberEats take 15-30% of every order. A direct online ordering system costs a fixed development fee and 2.9% Stripe transaction fee. For a restaurant doing $50k/month in delivery, that's $15k/month back in your pocket.
Restaurant or food business owner who pays 15-30% commission on delivery platform orders and wants to own their direct ordering channel
Third-party delivery platforms (DoorDash, UberEats, Grubhub) charge 15-30% on every order. On $50,000/month in delivery revenue, that's $7,500-$15,000 per month in commission.
A direct ordering system costs $25-35k to build. The payback period at $50k/month delivery is 2-4 months.
What a direct ordering system gives you:
- Customer owns the relationship — email list, order history
- No algorithm that deprioritizes your listing
- Customizable promotion and loyalty programs
- Direct communication with the customer before, during, and after delivery
- Full margin on every order (minus Stripe's 2.9%)
What you lose vs. the delivery platforms:
- Discovery by new customers browsing DoorDash. (Keep a presence on the platforms for discovery — use direct ordering for repeat customers.)
Direct online ordering system deployed — menu management, order flow, payment processing, and kitchen notification
Menu management
categories, items, modifiers, availability
Order flow
pickup or delivery selection, cart, payment
Payment processing
Stripe with saved cards
Kitchen notification
printer integration or kitchen display
Customer accounts
order history, saved addresses, loyalty
Admin dashboard
live orders, order history, menu management
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Direct online ordering system deployed — menu management, order flow, payment processing, and kitchen notification
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Online ordering systems have defined screens and workflows. Fixed-price from the spec.
Related engagements.
Questions, answered.
POS integration is possible with systems that have APIs (Square, Toast). Standalone operation is also an option — orders go to a kitchen printer or display.
The ordering system handles order placement and payment. Delivery logistics can be in-house (your drivers) or a delivery API integration (DoorDash Drive, which delivers without the marketplace commission).
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.