B2B SaaS charges businesses. B2C apps charge consumers.
B2B SaaS and B2C applications have different acquisition channels, pricing models, and technical requirements. Building the wrong model for your market is one of the most expensive early mistakes. Understanding what the target customer actually is and what that means for the product.
Product model decision between B2B SaaS (charging businesses for software) and B2C application (charging consumers) — with the technical implications of each
B2B SaaS and B2C apps are fundamentally different products that happen to be built with similar technology. Getting the model right at the start affects every decision.
B2B SaaS characteristics:
- Customer is a business; decision-maker is typically a manager, director, or founder
- Higher willingness to pay ($50-$500+/month per seat or flat rate)
- Longer sales cycle (demos, trials, procurement, legal)
- Lower volume of customers (hundreds, not millions)
- Require multi-tenancy, user roles, SSO, audit logs, admin panels
- Virality is through word-of-mouth in professional networks and G2/Capterra reviews
- Distribution: content, SEO, partnerships, direct sales
B2C app characteristics:
- Customer is an individual paying with personal money
- Lower willingness to pay ($5-$30/month)
- Expects instant activation, no sales process
- Requires millions of users to build a meaningful business
- Mobile-first, consumer UX expectations
- Virality through social sharing, organic app store growth
- Distribution: content, social, app store optimization, paid acquisition
Technical implications:
B2B SaaS needs:
- Organization/team management (multi-tenancy)
- Role-based access control
- SSO/SAML for enterprise customers
- Usage reporting and billing portal
- Admin dashboard for managing accounts
B2C app needs:
- Mobile apps (App Store presence)
- Social features (sharing, following)
- Push notifications
- Onboarding optimized for self-service
- Referral/viral loops
Clear product model selection with understanding of how the target customer (business vs. consumer) drives the acquisition strategy, pricing model, and the product's technical requirements
Both B2B SaaS and B2C applications. The scope is different; the baseline starting price is the same.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Clear product model selection with understanding of how the target customer (business vs. consumer) drives the acquisition strategy, pricing model, and the product's technical requirements
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
B2B SaaS features (multi-tenancy, SSO) and B2C features (mobile, viral loops) have different scopes and different fixed prices.
Questions, answered.
B2B2C products sell to a business, who then provides the product to their consumers. The technical requirements combine elements of both: business management features for the B2B relationship and consumer UX for the end users.
B2B SaaS is generally easier to monetize (higher ACV, longer retention). B2C is harder due to the volume required. Technical complexity is roughly equal.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.