Resellers want to put their logo on your product. White-labeling turns one product into a distribution network.
A white-label SaaS lets agencies, enterprise customers, or resellers deploy your product under their own brand. Each customer sees their logo, their colors, and their domain — not yours. We rebuild or extend existing products with white-label infrastructure. Fixed scope, fixed price.
Enterprise customers or resellers asking for white-label access to the product, and the current codebase has no multi-brand or custom domain support
White-labeling is a distribution strategy, not just a UI customization. When a marketing agency can offer their clients a reporting dashboard under the agency's brand, the agency becomes a distribution channel — bringing their client base to the product without any direct sales effort. When an enterprise customer can deploy the product under their internal brand for their employees, it reduces the adoption friction that comes from employees seeing an unfamiliar vendor name.
The technical requirements for white-labeling are well-defined: custom domain routing (each reseller serves the application from their own domain), per-tenant branding (logo, colors, and name replaces the platform brand), tenant data isolation (reseller A's customers can't see reseller B's data), and reseller management (the platform operator can manage resellers, their settings, and their subscription).
Products without multi-tenancy built in can still be white-labeled, but the implementation is more complex — data isolation has to be retrofitted into a schema that wasn't designed for it.
White-label infrastructure added to the existing product: custom domains, per-tenant branding, reseller management admin, and Stripe billing for the reseller tier
Custom domain routing
Each reseller configures their own domain (dashboard.theirbrand.com). Vercel Edge Middleware reads the incoming hostname and maps it to the reseller's tenant configuration. Vercel domain API called programmatically on reseller domain registration.
Per-tenant branding
Brand configuration table: logo URL, primary color, accent color, company name, support email. All customer-facing surfaces (web application, email templates, PDFs) render with the reseller's brand settings. No platform branding visible to end users.
Tenant data isolation
If not already multi-tenant: Postgres Row Level Security (RLS) policies to isolate tenant data at the database layer. All queries scoped to `tenant_id` from the authenticated session.
Reseller management admin
Platform admin panel for managing all reseller accounts, their configuration, and their subscription status. Reseller impersonation for support (ability to view the product as a specific reseller's user).
Reseller billing
Stripe Billing subscriptions for reseller tiers. Per-seat or per-active-user metered billing for reseller subscriptions.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
White-label infrastructure added to the existing product: custom domains, per-tenant branding, reseller management admin, and Stripe billing for the reseller tier
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
White-label scope is defined: domain routing, branding configuration, data isolation, reseller admin. Fixed price.
Related engagements.
Build a white-label platform — your software, branded by your clients.
Read more02Multi-tenancy is not just user authentication. It's an architecture decision that affects every part of the system.
Read more03When partners want to resell your product under their brand, white-label is the distribution lever.
Read moreQuestions, answered.
Yes — direct customers and white-label customers co-exist in the same system. Direct customers see the platform brand. Reseller customers see the reseller's brand. The routing is based on the domain the user accesses.
The extent of white-label customization is configurable. Some platforms allow resellers to customize the email copy, the onboarding flow, and the feature set available to their end users. These are configuration options, not separate builds.
White-label addition to existing product: from $25k. New product built white-label from the start: from $35k. Fixed-price.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.