The features that drive the next growth phase are already on the roadmap. Ship them.
When the product needs a specific capability to unlock the next revenue tier — a new feature category, a new user type, a new use case — the question is execution speed. We build the features on the roadmap that are holding back revenue, on a fixed timeline and fixed price.
Revenue growth constrained by specific roadmap items — features that would unlock a new market segment, close enterprise deals, or enable a new GTM motion
Most SaaS companies at the $500k–$3M ARR stage have the same problem: the product is good enough to acquire customers, but specific roadmap gaps are limiting the ability to move upmarket, close enterprise deals, or expand into new customer segments.
The growth-blocking roadmap items follow patterns:
The enterprise blocker. Three enterprise deals in the pipeline, all requiring the same feature (SSO, audit logs, RBAC) that's been on the roadmap for two quarters. The deals won't close without the feature. The feature won't ship without dedicated development capacity.
The new vertical opportunity. The product solves a problem in one vertical well, and the same core functionality would work in an adjacent vertical — but the adjacent vertical requires specific UI or workflow adaptations. The new segment is waiting for the vertical-specific build.
The retention feature. Analysis shows that customers who use feature X churn at 3% per month while customers who don't use feature X churn at 12% per month. Feature X is too limited in its current form to drive adoption. A more complete version of feature X would drive adoption — and reduce churn.
The viral growth feature. The product's natural virality is bottlenecked by the absence of collaboration features — sharing, multi-user workflows, or team-based analytics that would bring colleagues into the product.
Roadmap features shipped on a defined timeline, unlocking the growth motion they were blocking
Enterprise feature tier
SSO, RBAC, audit logs, and API access. Enterprise deals can close once these are live.
Vertical-specific workflows
The workflow customizations, terminology changes, and specialized views that make the product fit the new vertical segment's mental model.
Collaboration features
Shared workspaces, team invitations, commenting, and multi-user workflows that turn a single-user product into a team product.
Analytics and reporting
User-facing analytics that show the product's impact and drive stickiness. The feature that makes users say "I can't leave — I have 6 months of data here."
Integration features
The CRM connection, the Slack notification, the webhook delivery that turns the product from a standalone tool into an integral part of the customer's stack.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Roadmap features shipped on a defined timeline, unlocking the growth motion they were blocking
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Growth feature development is scoped from the roadmap items. Fixed price per feature or feature set.
Related engagements.
Questions, answered.
Prioritization is based on revenue impact: features that unblock deals in the pipeline, features that address the most common churn reasons, and features that the largest customer segment needs most. The prioritization framework is part of the initial scoping conversation.
The fixed-price model requires a defined scope. Mid-build scope changes are handled as change orders — the new scope is priced, and the project is extended. Scope stability is the foundation of fixed-price delivery.
Individual feature development: from $12k. Feature package (3–5 related features): from $25k. Fixed-price per scope.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.