Coupons and discounts are a growth tool. Stripe Coupons handles the billing logic.
Promotional discounts (percentage off, fixed amount off, free months) are standard SaaS growth tactics. Stripe Coupons and Promotion Codes manage the billing mechanics. The application manages distribution, validation, and user-facing redemption.
No way to offer promotional discounts, referral codes, or partner deals — need a coupon system for discounts at checkout
Stripe Coupons handle the billing mechanics:
Stripe Coupon types:
percent_off: e.g., 20% offamount_off: e.g., $50 off (one-time or first invoice)duration:once(first invoice only),repeating(for N months),forever
Stripe Promotion Codes: Coupon-specific codes that customers enter at checkout. A single Coupon can have multiple Promotion Codes (each with different restrictions: max redemptions, single-use per customer, expiry date).
The checkout redemption:
Pass allow_promotion_codes: true to the Stripe Checkout session, or apply a coupon/promotion code server-side:
const session = await stripe.checkout.sessions.create({
// ...
discounts: [{ coupon: 'SUMMER_20' }] // or promotion_code
});
The admin interface:
Your team needs an interface to:
- Create coupons (define the discount type and duration)
- Create promotion codes for a coupon
- View redemptions and usage
- Expire or disable codes
Stripe's dashboard provides this; a custom admin panel embeds it in the product.
Use cases:
- Product launch discount:
LAUNCH30— 30% off first 3 months - Partner affiliate codes: unique code per partner, track attribution
- Annual upgrade incentive:
GOANNUAL— 20% off first year - Win-back: send a discount to churned users
Coupon and discount system with Stripe Coupons, checkout redemption, and admin interface to create and manage discount codes
Stripe Coupons
configuration
Promotion code
input on the checkout page
Admin interface
to create and manage codes
Code validation
feedback in checkout
Redemption reporting
for tracking promotions
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Coupon and discount system with Stripe Coupons, checkout redemption, and admin interface to create and manage discount codes
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Coupon system scope is the checkout integration and admin interface. Fixed-price.
Questions, answered.
Yes — Stripe Coupons API allows creating coupons programmatically. The referral system creates a unique coupon per referrer; when the referred user signs up with the code, both parties get the discount.
Yes — `stripe.subscriptions.update` with a `coupon` or `discounts` parameter applies a discount to an existing subscription. Useful for win-back offers to churned users or retention discounts.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.