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Solutions/Problem Aware/Saas
Problem Aware · Web Application

Bad UX is a product problem. Rebuilding it correctly is a technical one.

User complaints about UX translate to churn, low engagement, and poor word-of-mouth. Sometimes the fix is design iteration; sometimes the code itself makes good UX impossible — prop drilling preventing state sharing, page reloads where transitions should be, or loading states that block interaction. Diagnosing which problem is which.

150+
Projects shipped
99%
Client retention
~12wk
Average delivery
The problem
Users or support tickets consistently reporting the product is confusing, slow to use, or frustrating — and the team isn't sure whether it's a design problem or an implementation problem

User complaints about UX cluster into categories:

"I don't know what happened" — Missing feedback after actions. User clicks a button; nothing appears to happen. Fix: loading states, success/error toasts, optimistic updates.

"I have to click too many times" — Workflows with unnecessary steps. Fix: combine steps, use progressive disclosure, pre-fill from context.

"I can't find X" — Information architecture problem. Fix: navigation restructure, search, or contextual shortcuts.

"It's slow" — Actual performance problems. Fix: server-side rendering, caching, prefetching. (Separate problem from UX patterns.)

"It broke and I lost my work" — Form state not preserved on navigation or error. Fix: form persistence, draft autosave, clear error recovery.

"I have to do the same thing repeatedly" — Missing bulk actions, defaults, or templates. Fix: batch operations, saved presets, smart defaults.

The implementation-level UX issues:

Optimistic updates: update the UI immediately on action, confirm with the server in the background. Users experience instant feedback instead of waiting for the round trip. React Query and SWR both support optimistic updates.

Loading states: skeleton screens instead of spinners for content loading. Inline spinners for actions. Never show a blank screen.

Error handling: specific error messages, not "Something went wrong." Show what failed and what the user can do about it.

Navigation transitions: React Router or Next.js App Router provide client-side navigation (no full page reload). If pages are reloading entirely on navigation, this is a routing architecture issue.

What we build

Application with improved UX — specific to the complaints identified: better loading states, smoother navigation, clearer feedback on user actions, and reduced friction in core workflows

Loading state audit

skeleton screens and action feedback

Optimistic updates

for common actions

Error handling

with specific, actionable messages

Form persistence

(no lost work on navigation)

Navigation transitions

(client-side routing where appropriate)

Engagement

One honest number to start.

Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.

Tier · Web ApplicationFixed scope
From$25,000

Application with improved UX — specific to the complaints identified: better loading states, smoother navigation, clearer feedback on user actions, and reduced friction in core workflows

99% client retention across 40+ projects
Process

Three steps, every time.

The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.

01Week 0

Brief & discovery.

We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.

02Weeks 1–N

Build & ship.

Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.

03Post-launch

Warranty & retainer.

30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.

Why fixed-price

Why Fixed-Price Matters Here

UX fixes are scoped by the specific workflows targeted. Audit the complaints, scope the fixes.

FAQ

Questions, answered.

Look for the complaints that appear most frequently in support tickets, or the point in the user journey with the highest drop-off. A basic session recording tool (LogRocket, FullStory) shows exactly where users get stuck.

Both, usually. Design defines what the experience should be; development implements it. The complaints that come from implementation issues (no loading states, lost form state) can be fixed without a designer.

Next step

Tell Ryel about your project.

Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.