Your brand is too good for a stock Shopify theme.
We build custom ecommerce storefronts for direct-to-consumer brands — headless builds, conversion-tuned PDPs, and the backend systems that make subscription, bundling, and wholesale actually work. Fixed scope, fixed price.
You've maxed out what theme customization and 14 plugins can do. Every new feature breaks something, every app takes another 3% of margin, and the site still feels like everyone else's.
Your brand got traction on paid social and a decent Shopify theme. That worked for the first $2M. It stops working around the point where your PDP needs to show three SKUs, a subscription option, a bundle upsell, a quiz-driven recommendation, and a loyalty tier — all without killing page speed or breaking on the next theme update.
So you stacked apps. Recharge for subs. Rebuy for upsells. Klaviyo for flows. Okendo for reviews. A bundle builder. A quiz app. A custom landing page builder. Each one ships its own scripts, its own CSS, its own database of half-synced customer data. Your Shopify admin has 23 apps in it. Your LCP is 4.8 seconds on mobile. Your devs spend half their time debugging why the cart total is wrong when someone adds a bundled subscription from a quiz result.
Meanwhile your brand — the thing that actually differentiates you — is stuck inside a Dawn-derivative theme that ten thousand other brands are also using. Your PDP looks like everyone else's PDP. Your checkout looks like every Shopify checkout. The parts of the site your customers actually judge you on are the parts you have the least control over.
That's not a theme problem. That's a platform-depth problem. And the answer is not another app.
A storefront that looks and behaves like your brand, runs on your infrastructure, and converts better because it was built for your customer — not every Shopify customer.
Headless storefronts on Next.js + Shopify Hydrogen or the Storefront API
Full design control, sub-second PDP loads, and Shopify keeps handling checkout, tax, and payments.
Custom subscription and bundling flows
Native to your stack, not bolted on through a third-party app — build-your-own-box, tiered subs, gifting, pause-and-skip, all tied to your real customer data.
Quiz-to-product funnels
Conversion-tuned quizzes that recommend real SKUs, write first-party data into Klaviyo and your backend, and power post-purchase personalization.
Retention dashboards and wholesale portals
Custom admin views for repurchase curves, cohort LTV, and B2B wholesale ordering — so ops, marketing, and sales aren't all living in Shopify admin.
Content and PDP systems that ship faster than theme edits
Merchandisers update copy, imagery, and bundle configs through a real CMS, not a liquid file. Built on Next.js, Shopify's Storefront or Hydrogen stack, Sanity or Contentful for content, and Convex or Stripe for anything Shopify can't handle. One team. One codebase. One person accountable.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A storefront that looks and behaves like your brand, runs on your infrastructure, and converts better because it was built for your customer — not every Shopify customer.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
DTC brands run tight. Your CAC is real, your margin is squeezed, and a six-figure "discovery phase" with an agency that charges hourly isn't an option. You need to know what the rebuild costs, when it ships, and that the number on the invoice at the end matches the number on the proposal.
Fixed price forces us to scope carefully — and forces you to decide what actually matters before we start. That's the point. No change-order games, no "we need another sprint to wire up the quiz." You get the storefront you approved, for the price you approved, in time for Q4.
Questions, answered.
You can stay on Shopify. Most of our DTC clients keep Shopify as the commerce backend — checkout, inventory, fulfillment, taxes — and we rebuild the storefront as a headless Next.js app using Hydrogen or the Storefront API. You get full design and performance control without losing the Shopify ecosystem.
A headless storefront with custom PDPs, cart, subscription flow, and a quiz funnel typically lands between $25k and $60k depending on scope. Larger builds with wholesale portals, custom loyalty, or multi-region storefronts scope up from there. Every project is fixed-price before we start.
We wire your storefront into a headless CMS — usually Sanity — so your team can build sections, PDPs, and campaign pages from a visual editor. Developers aren't a bottleneck for merchandising.
Yes. That's a big part of why brands move off themed Shopify. Our headless builds target sub-1.5s LCP on mobile with image optimization, edge rendering, and no third-party script bloat. Paid-social landing pages and PDPs ship as real static-first routes, not Liquid templates fighting eight apps.
Yes. Full source, full infrastructure access, full CMS. If you ever want to move to another dev team or bring it in-house, it's yours. No lock-in, no proprietary framework.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.