DoorDash charges 30%. Your own ordering platform charges zero.
We build SaaS platforms for food delivery startups and restaurant groups — direct ordering platforms, driver dispatch infrastructure, and the white-label ordering tools that eliminate third-party commission on every order. Fixed scope, fixed price.
You're sending 40% of your orders through DoorDash and Uber Eats and giving away $8 of every $20 order. A direct online ordering platform with its own delivery dispatch, built specifically for your market or your restaurant group, changes that margin line permanently.
The food delivery market has a third-party commission problem that every restaurant operator understands: Uber Eats, DoorDash, and Grubhub charge 15 to 30% per order. On a $20 order with a 20% food cost and a 30% labour cost, the 25% commission turns a 50% gross margin into a 25% gross margin. For delivery-heavy restaurants, third-party commissions are the single largest cost item after labour.
The alternative — a direct ordering platform with a proprietary driver network — used to require a nine-figure investment. That's no longer true. The technology stack for a food delivery platform is well-understood: customer ordering interface, restaurant acceptance and prep tracking, driver dispatch and routing, real-time status push to the customer. The infrastructure to build this is commodity. The network to build it is the hard part — which is exactly why local market operators and regional delivery startups have an advantage over national platforms that can't serve every neighbourhood.
Food delivery startups entering a specific market niche — campus delivery, office lunch delivery, ghost kitchen aggregation, grocery delivery for specialty cuisines — have a product definition that national platforms can't match.
A direct ordering and delivery platform — customer ordering, driver dispatch, real-time tracking, and restaurant acceptance flow — built for your market or your restaurant group, with zero commission per order.
Customer ordering interface
Restaurant or merchant catalogue with categories, items, modifiers, and real-time availability. Cart, special instructions, address entry, delivery time selection, and Stripe checkout.
Restaurant acceptance and kitchen display
Order acceptance with estimated prep time, kitchen display system view for active orders, ready notification to dispatch, and order history for the restaurant.
Driver dispatch and routing
Real-time driver availability map, auto-assignment by proximity and capacity, turn-by-turn routing from restaurant to customer, and delivery confirmation with photo capture.
Customer tracking interface
Real-time order status — placed, accepted, in preparation, picked up, in transit, delivered — with driver location map. Push notifications at each stage.
Platform admin and analytics
Order volume, average delivery time, driver utilisation, restaurant performance, and revenue dashboard. Tools for managing driver onboarding, restaurant onboarding, and customer support. Built on Next.js, Convex for real-time order and driver state, Google Maps for routing, Stripe for payments, and Expo React Native for driver mobile app.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A direct ordering and delivery platform — customer ordering, driver dispatch, real-time tracking, and restaurant acceptance flow — built for your market or your restaurant group, with zero commission per order.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Food delivery startups are building against the clock — every month of delay is another month of commission payments to the platforms you're trying to replace. Fixed scope and fixed price means the direct ordering platform is live on a date you can plan your restaurant and driver recruitment around.
Related engagements.
Questions, answered.
The SaaS web platform includes a mobile-optimised driver web interface. A dedicated native driver app (iOS and Android) is a companion build with a separate scope. Most food delivery builds start with the web-based dispatch and driver interface, then add a native driver app in a subsequent phase once delivery volume justifies it.
The restaurant admin panel lets each restaurant update their menu — add items, change prices, mark items as unavailable — in real time, without contacting your team. Menu changes take effect immediately on the customer ordering interface.
Yes — the platform supports white-label branding per restaurant, with their own ordering URL and branded emails. The restaurant sees their orders; the platform operator sees all orders across all restaurants.
Customer ordering, restaurant dashboard, driver dispatch, and real-time tracking typically runs $50k–$90k. Native driver mobile app and multi-market scaling add scope. Fixed-price.
12 to 16 weeks for a production food delivery platform with the core ordering and dispatch workflow.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.