Your retail website should be your highest-converting sales floor — open 24 hours, zero labour cost.
We build custom websites and ecommerce storefronts for retail businesses — omnichannel inventory, local pickup, loyalty, and the POS integrations that make the in-store and online experience feel like one business. Fixed scope, fixed price.
You're running Shopify for online, a separate POS in-store, a third app for loyalty, and manually syncing inventory between them on Sunday nights. Customers see stock online that isn't on the shelf. It's costing you trust.
Independent and multi-location retail is fighting on two fronts simultaneously: in-store experience and digital presence. The mistake most retailers make is treating them as separate problems with separate tools. So you end up with Shopify for online, Lightspeed or Square for in-store, Klaviyo for email, a separate loyalty app, and a third-party review platform — none of which share a real customer record.
A customer buys in-store on Tuesday and adds something to their online cart on Thursday. Your systems don't know it's the same person. They don't earn loyalty points for both purchases. They get generic abandoned-cart emails for a product that relates to the in-store thing they already bought. When they call to ask about the order they placed online, your store staff can't see it because it's in a different system.
On the inventory side, the Sunday night manual sync is a symptom. The real problem is that customers add things to their online cart, come in to pick them up, and the item isn't there because someone sold it from the floor before the sync ran. That costs you a sale and a customer.
The website is not a separate channel. It's the same business with a different surface.
One storefront, one inventory source of truth, and a customer experience that works whether someone shops in-store, on your site, or both — with loyalty and CRM that actually ties the two together.
Shopify or headless storefront tied to your POS
Real-time inventory sync between your floor and your online store. What you have is what the website shows. Click-and-collect, curbside, and ship-from-store supported.
Unified customer profiles across channels
In-store purchases logged against the same customer ID as online orders — so loyalty, email history, and lifetime value are accurate.
Loyalty and rewards that work everywhere
Points earned in-store redeemed online and vice versa. Birthday rewards. Tier unlocks. SMS and email notifications from one sending tool.
Local SEO and store pages
Google Business profile integration, local inventory landing pages ("available at [city] store"), and rich schema for each location.
Product discovery and search
Faceted filtering by size, colour, brand, and availability. Collection pages built for SEO. Visual merchandising tools your buying team controls. Built on Next.js + Shopify Storefront API, integrated with your POS via its native API (Lightspeed, Square, Clover), and Klaviyo for unified customer messaging.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
One storefront, one inventory source of truth, and a customer experience that works whether someone shops in-store, on your site, or both — with loyalty and CRM that actually ties the two together.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Retail margins are thin and seasonal. An open-ended development retainer is a cash-flow risk you don't need on top of inventory, rent, and labour. We scope the integration, the storefront, the sync logic, and the loyalty system up front, quote a fixed number, and ship it. One invoice. No surprises. You know the ROI math before we start.
Questions, answered.
No. We work with Lightspeed, Square, Shopify POS, Clover, and most other major POS systems via their APIs. We sync inventory without replacing what your staff already knows how to use.
Yes — click-and-collect is standard on most of our retail builds. Customers select pickup at checkout, your staff get a notification, and the order status updates when it's ready and when it's collected.
Each location has a separate inventory feed. The storefront shows real-time availability by store, lets customers check other locations, and routes click-and-collect orders to the right store automatically.
A full omnichannel retail website with POS sync, loyalty, multi-location support, and SEO typically runs $15k–$35k. Scope depends on the number of SKUs, locations, and whether mobile app work is included. Every engagement is fixed-price.
The technical sync typically takes 2 to 3 weeks once we have API access to your POS. The rest of the build runs in parallel, so it doesn't extend the overall timeline.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.