The ecommerce stack that runs fast, converts well, and doesn't collapse under peak traffic.
We build full-stack ecommerce applications — custom storefronts, checkout flows, order management systems, and the backend infrastructure that handles inventory, pricing, and fulfilment at scale. Fixed scope, fixed price.
Shopify's checkout converts at 3%. A custom checkout flow for your specific product (subscription, customisation, B2B, high-AOV) converts materially higher. The full-stack investment in a custom ecommerce experience pays back in conversion rate, not just brand differentiation.
Shopify's checkout is the best default checkout on the internet. It's also built for the median product and the median buyer — which means it's not built for your specific product if your product requires customisation, high-AOV reassurance, subscription commitment, or B2B order logic. The brands that convert best in premium, subscription, or complex product categories have built checkout experiences optimised for their specific buyer psychology, not Shopify's default template.
The technical barrier to a custom ecommerce frontend has dropped significantly. Shopify's Storefront API allows a custom-built frontend to use Shopify as the product catalog, inventory, and order management backend — giving you full control over the customer experience while retaining Shopify's operational backbone. A Next.js storefront consuming the Shopify Storefront API is 40–60% faster than a Liquid theme and gives you complete control over every customer touchpoint.
Beyond the storefront, the operations backend is where growing ecommerce brands hit bottlenecks. Order management across multiple fulfilment locations, inventory allocation across channels (DTC, wholesale, marketplace), and the returns processing workflow all require custom tooling when Shopify's native features and the app ecosystem no longer hold together.
A full-stack ecommerce application — custom storefront, optimised checkout, subscription management, and the operations backend that handles your order volume without daily manual work.
Next.js headless storefront
Custom-designed storefront consuming Shopify Storefront API or a standalone product catalog. Product detail pages with your specific content and customisation UI. Collection pages with filtering and sorting. Lighthouse performance scores above 90. Page load under 2 seconds globally via Vercel Edge Network.
Custom checkout flow
Stripe-powered checkout or Shopify Checkout Extensions for checkout customisation. Multi-step checkout with address validation, shipping rate selection, and order summary. Subscription commitment UI for recurring products. High-AOV trust signals and payment plan options.
Subscription management
Subscription creation, billing, and lifecycle (skip, pause, swap, cancel) via Stripe Billing or Shopify Subscriptions. Dunning logic for failed charges. Subscriber portal for self-service management.
Order operations backend
Order management dashboard with fulfilment routing logic. Multi-location inventory allocation. Returns initiation and processing. Post-purchase communication triggers (order confirmation, shipping, delivery, review request).
Customer account and loyalty
Customer account with order history, subscription management, and loyalty point balance. Referral link generation. Post-purchase review collection. Built on Next.js, Shopify Storefront/Admin API, Stripe or Stripe Billing, Postgres for custom data, and Vercel.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A full-stack ecommerce application — custom storefront, optimised checkout, subscription management, and the operations backend that handles your order volume without daily manual work.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Ecommerce brand capital is allocated to inventory and paid media — the two levers that drive revenue. Technology needs to be a defined cost with a defined return. A custom storefront that improves conversion rate by 0.5% has a calculable return against traffic volume. Fixed price is the right structure for that investment.
Questions, answered.
For most DTC brands, headless Shopify is the right choice — Shopify handles the operational complexity (order management, inventory, 3PL integrations, payment processing) and the custom frontend handles the experience layer. Fully custom backends make sense for products with complex B2B pricing, subscription models that Shopify doesn't support, or multi-channel order management needs.
Shopify Liquid themes are server-rendered by Shopify's servers, which aren't optimised for storefront performance. A Next.js headless frontend is statically generated or server-rendered by Vercel's Edge Network — physically closer to your customers, with better caching. Combined with image optimisation and code splitting, the result is materially faster page loads.
Multi-address shipping requires custom order splitting logic — one order with multiple shipments to different addresses. This is an edge case that standard Shopify checkout doesn't handle and is a defined scope addition for gifting or corporate purchasing use cases.
Headless storefront, custom checkout, subscription management, order operations backend, and customer account typically runs $40k–$90k. Fully custom backend (no Shopify) adds scope. Fixed-price.
12 to 16 weeks for a headless ecommerce frontend with full checkout and operations backend.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.