Custom ops software is how $10M ecommerce brands run like $50M brands.
We build custom operations software for ecommerce brands — inventory management, supplier coordination, returns processing, and the profitability analytics that Shopify's reporting doesn't give you. Fixed scope, fixed price.
Shopify tells you your revenue. It doesn't tell you your per-order contribution margin after COGS, returns, shipping, and ad spend. Custom ecommerce operations software that calculates that number changes every buying and marketing decision you make.
Shopify reports revenue, orders, and average order value. What it doesn't report — what most ecommerce operators desperately need — is the contribution margin per order after every variable cost: COGS from your specific supplier agreements, actual shipping cost (not the customer-facing charge), returns rate by SKU and by channel, payment processing fee, and the ad spend allocated to that order from your attribution model. Without that number, you're making buying and marketing decisions based on top-line revenue that may or may not be generating profit.
The brands that operate with per-order margin visibility make systematically better decisions. They know which channels are actually profitable, not just which channels drive volume. They know which SKUs are high-margin and should be pushed in ad creative. They know which SKUs have a 35% return rate that wipes out their gross margin before it starts. Those insights don't come from Shopify's native analytics — they come from a custom layer that aggregates cost data Shopify doesn't have.
Beyond analytics, growing ecommerce brands hit operational walls — supplier coordination, multi-warehouse inventory, kitting, and returns processing — where the Shopify app ecosystem provides partial solutions that don't fit together cleanly. Custom software that integrates these workflows with your specific operational model replaces five half-solutions with one that actually fits.
Custom ecommerce ops software with real inventory intelligence, per-order margin analytics, supplier coordination, and returns management — the operational layer that makes your brand more profitable at the same revenue.
Per-order contribution margin analytics
Order-level profit calculation: revenue minus COGS (from your supplier cost database), minus actual shipping cost (from your 3PL or carrier), minus returns provision (based on SKU-level return rate), minus payment processing fee. Reported by channel, by SKU, by cohort.
Inventory intelligence with reorder automation
SKU-level stock across your warehouse and 3PL locations, with sell-through velocity, weeks-of-supply calculation, and reorder trigger that generates a PO at the right time. Synced bidirectionally with Shopify.
Supplier management and PO workflow
Supplier catalogue with cost pricing, lead times, and MOQs. PO creation, supplier confirmation, inbound tracking, and receiving workflow that updates inventory and landed cost on arrival.
Returns management with restocking logic
Returns initiated in the customer portal or Shopify. Returns received at the warehouse logged with condition code. Resellable units restocked automatically. Non-resellable units flagged for disposal or return to supplier. Return cost allocated to the original order's margin calculation.
Ad spend attribution integration
Triple Whale, Northbeam, or custom UTM-based attribution data pulled into the margin calculation so the acquisition cost per order is part of the profitability picture, not a separate spreadsheet. Built on Next.js, Postgres, Shopify Admin API, 3PL API integrations (ShipBob, ShipHero), and attribution tool API.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Custom ecommerce ops software with real inventory intelligence, per-order margin analytics, supplier coordination, and returns management — the operational layer that makes your brand more profitable at the same revenue.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Ecommerce brand decisions are made in sprints — buying decisions before a season, paid media decisions before a sale, inventory decisions before a peak period. The custom operations software needs to be built and delivering insight on those decision cycles. Fixed scope and fixed price means the tool is ready for the season that matters.
Questions, answered.
Yes — bundle and kit profitability requires disaggregating the components, applying the component-level COGS, and calculating the bundle-level return rate separately. The margin model handles this correctly.
We pull order-level ad spend attribution from your attribution tool (Triple Whale or Northbeam via API, or UTM-based custom attribution). Ad spend is allocated to the order at the blended channel level. You can see contribution margin at the "post-marketing" level as well as the gross margin level.
No — your 3PL portal remains the operational interface for warehouse staff. The custom software integrates with the 3PL's API to read inventory levels and inbound receipts, and in some cases to push outbound orders. It's the analytics and purchasing layer, not the WMS replacement.
Per-order margin analytics, inventory intelligence, PO workflow, returns management, and attribution integration typically runs $45k–$90k. Multi-3PL and advanced attribution models add scope. Fixed-price.
12 to 16 weeks including Shopify integration, 3PL API integration, and attribution tool connection.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.