Your coaching methodology is the product. The SaaS is how you scale it.
We build SaaS platforms for coaches building programs they want to sell — curriculum delivery, client management, progress tracking, and the white-label infrastructure that lets you run your methodology at 100 clients with the same quality as 10. Fixed scope, fixed price.
You're using Kajabi for content and a separate CRM for client management, and you've outgrown the combination. The coaching SaaS you actually need tracks clients through your specific framework with the check-in data and outcome metrics that prove your results.
Kajabi, Teachable, and Thinkific solve the course delivery problem for coaches who are essentially course creators — the content goes up once, and clients consume it asynchronously. But most coaching businesses aren't course businesses. They're outcome businesses. The coach's value is in the transformation, not the content — and tracking whether the transformation is happening requires data that course platforms don't collect.
The coaching businesses that scale from 20 to 200 clients without proportionally scaling their own hours do it by building systems that track client progress against defined outcomes. Which clients are doing the daily check-in? Which ones haven't engaged in two weeks and need a proactive reach-out? Which clients at day 45 have the same patterns as the clients who churned at day 60 in the last cohort? That's the intelligence that lets a coach prioritise their attention on the clients who need it most and automate the encouragement for the ones who are thriving.
Kajabi doesn't give you that data. Neither does any generic LMS. A coaching SaaS built around your specific outcome model does.
A purpose-built coaching SaaS where your methodology is encoded in the program structure, client progress is tracked against your outcomes model, and new coaches can be trained to deliver your program with software guardrails instead of shadowing.
Program builder with your framework as the structure
Create programs with phases, modules, and milestones that reflect your specific methodology — not a generic course structure. Each milestone has completion criteria and ties to an outcome metric.
Client intake and onboarding
Intake questionnaire, goal setting, and baseline assessment before the program starts. Results stored against the client record and visible throughout the engagement.
Progress tracking against outcome metrics
The metrics you care about — the ones your clients pay you to move — tracked weekly or monthly per client, with trend visualisation and cohort comparison.
Check-in system and engagement monitoring
Configurable check-in frequency, automated reminders, and a coach alert when a client's engagement drops below threshold. Coaches spend their attention on clients who are at risk, not on chasing everyone.
White-label for licensed coaches
If your methodology is licensed to other coaches who deliver it under your brand, the platform supports multi-practitioner with your branding and your framework, different coach logins, and aggregated outcome reporting across all coaches. Built on Next.js, Postgres, Stripe for program subscriptions, Clerk for multi-role auth, and an email/SMS notification layer for engagement nudges.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A purpose-built coaching SaaS where your methodology is encoded in the program structure, client progress is tracked against your outcomes model, and new coaches can be trained to deliver your program with software guardrails instead of shadowing.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Coaches who are productising their methodology are making an investment in leverage — the ability to serve more clients with less proportional time. Fixed scope and fixed price means the platform cost is a defined capital investment with a clear ROI thesis: the program subscription revenue at your target client count, less the platform cost, equals the payback period.
Related engagements.
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Read moreQuestions, answered.
Yes — if your vision is a SaaS product that other coaches in your niche can subscribe to, we build multi-tenancy, onboarding, and Stripe billing from the start. You go from internal platform to SaaS business with the same codebase.
The coach dashboard shows all active clients in a single view — stage, last check-in date, engagement rate, and flagged alerts — with filtering and sorting. Coaches can see at a glance which clients are at which phase and who needs attention today.
Yes — cohort mode is configured at the program level. Clients in the same cohort see a shared timeline, can participate in cohort-level community features, and progress through phases in sync.
A program builder, client tracking, outcome metrics, check-in system, and coach dashboard typically runs $35k–$75k. White-label multi-practitioner and multi-tenant SaaS adds scope. Fixed-price.
10 to 14 weeks for a production coaching platform with the core program and client management workflow.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.