Your coaching business sells transformation. Your website should feel like the beginning of one.
We build websites for coaches, consultants, and educators — discovery call funnels, course sales pages, digital product checkout, and the personal brand presence that converts a follower into a paying client. Fixed scope, fixed price.
You built your audience on Instagram, your newsletter, and word of mouth. Your website is a Squarespace template you set up in 2022 that doesn't convert, loads slowly, and doesn't reflect where your business actually is today.
Most coaches get their first 20 clients through their network and social media. Then growth plateaus because the discovery channel is capped at the size of their following and the number of posts they can produce. A website should break that ceiling by working as an always-on conversion machine — but most coaching websites don't. They're Squarespace templates with a hero headline, a three-sentence bio, and a Calendly embed. That's a landing page, not a business.
The problem is compounded by the product mix. You probably have 1-on-1 coaching, a group program, maybe a course or a digital product, and a waitlist for the next cohort. Right now each of those lives in a different system: Kajabi for the course, Calendly for the discovery call, Stripe for the 1-on-1 retainer, Gumroad for the digital download. Your website links out to three of those externally, which each has their own checkout flow, their own branding, and their own welcome experience. Clients buy from you but it doesn't feel seamless or premium.
And on the SEO side: "executive coach [city]", "leadership coach for founders", "business coach for women entrepreneurs" — these are real searches with real commercial intent. A coach with a website that has depth — methodology pages, transformation case studies, a strong content section — earns these searches while they sleep. A Squarespace template with 400 words on it doesn't.
A website that closes discovery calls, sells digital products without a marketplace cut, and works as a business asset that compounds — not just a digital business card.
Discovery call landing pages with conversion copy
Clear positioning, social proof, a single CTA, and a Calendly or Cal.com embed — optimised for the specific offer (1-on-1, VIP day, group program) you're filling right now.
Course and program sales pages
Long-form sales pages for your signature offers with outcomes, curriculum, testimonials, payment plan options, and Stripe-native checkout — not a Kajabi redirect.
Digital product shop
Downloadable guides, templates, workbooks, and mini-courses sold through a clean Stripe checkout with instant delivery.
Methodology and approach pages
The intellectual framework behind your coaching, written to rank for the niche you serve and to give prospects enough conviction to book before the discovery call.
CMS for content and testimonials
Publish case studies, testimonials, and insights through Sanity without touching code. Built on Next.js, Sanity, Stripe, and Calendly or Cal.com — with a Mailchimp or ConvertKit integration for list building built into every lead touchpoint.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A website that closes discovery calls, sells digital products without a marketplace cut, and works as a business asset that compounds — not just a digital business card.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Coaches are entrepreneurs. You're reinvesting revenue into the brand, and you need to know what the website costs, what it includes, and when it's live before the next launch window. Fixed scope, fixed price, delivered before your next cohort opens.
Questions, answered.
Depends on the complexity of your course and community needs. For simple course delivery, a Stripe + custom Next.js build is more cost-effective long-term (no 8–12% Kajabi fee on revenue). For community, discussion boards, and live calls, Kajabi or Circle may still be worth keeping. We scope the right hybrid for your product mix.
Yes, as part of a retainer or phase-two project. Most coaching clients build the core website in phase one and keep us on a monthly basis to build launch pages, update the course catalog, and iterate based on what's converting.
Stripe Subscriptions handles payment plan installments natively — two-pay, three-pay, or monthly — without a third-party app. We wire them into your checkout so clients see the plan option at checkout and you get paid automatically.
A full coaching website with 1–2 sales pages, digital product shop, discovery call flow, and CMS typically runs $10k–$20k. If you want a full platform with course hosting, community, and member portal, that scopes higher into the $25k+ range.
Most coaching websites are live in 6 to 10 weeks from brief.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.