Fitness SaaS wins by making the trainer's methodology scale past their own schedule.
We build SaaS platforms for fitness businesses and fitness tech startups — programming delivery, client tracking, session management, and the performance analytics that makes a methodology scalable from one trainer to twenty. Fixed scope, fixed price.
You're using Trainerize or TrueCoach for client programming and it's costing $200+ per month for features you use 30% of and missing the ones you need. A purpose-built platform for your specific training methodology is worth the investment at 50+ clients.
Fitness software has a template problem. Trainerize, TrueCoach, and My PT Hub are designed for the generic personal trainer selling generic programs. They come with exercise libraries and pre-built program templates because their users need those defaults. But the fitness professionals who have a specific methodology — a strength programming system, a sport-specific conditioning protocol, a nutrition and training integration approach — find that the generic template structure gets in the way of delivering their system.
The exercise library in Trainerize assumes the coach is selecting from a pre-defined catalogue. If your programming is barbell-centric with custom cues and specific loading protocols, you're working around the tool every session. If your methodology includes specific performance benchmarks at each program phase, you're tracking those in a spreadsheet alongside the tool.
Fitness founders who have a methodology that's getting results — and who are being asked by their clients to train other people in the same system — have found a SaaS product hiding inside their coaching business. Every coach in their niche needs what they've built.
A fitness SaaS with training program delivery, performance tracking, client check-ins, and coaching analytics — built around your specific training methodology rather than a generic program template.
Program builder with your methodology encoded
Build programs from your movement taxonomy, your loading protocols, and your phase structure — not from a generic exercise library. Programs are reusable templates that coaches assign and customise per client.
Client performance tracking
The metrics that matter in your system — 1RM progression, conditioning benchmarks, body composition check-ins, RPE logging — tracked per client, per cycle, and across the cohort.
Session delivery and coach communication
Daily or weekly session delivery with coaching notes, video demonstration links, and session feedback. Two-way messaging between coach and client on each session.
Nutrition and lifestyle tracking integration
If your methodology includes nutrition, daily intake logging (macro or food journal), habit check-ins, and sleep and readiness metrics — with the data visible to the coach before each session.
Multi-coach management
If you're scaling with associate coaches, each coach has their own client roster with access to the methodology templates. You see all clients across all coaches in the owner dashboard. Built on Next.js, Postgres, Stripe for subscription billing, and integrations with Whoop, Garmin, or Apple Health for biometric data where your methodology requires it.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A fitness SaaS with training program delivery, performance tracking, client check-ins, and coaching analytics — built around your specific training methodology rather than a generic program template.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Fitness business founders who are building a SaaS need to ship before their client list grows beyond what manual tools can support. Fixed scope and fixed price means the platform is built, tested, and ready to migrate your current clients — on a timeline you can plan your coaching cohort schedule around.
Questions, answered.
We can export your existing program data and import it into the new platform in structured form. The import process depends on the export format of your current tool — we assess this in the discovery phase.
Each coach sees only the clients assigned to them. The owner sees all clients across all coaches. There's no cross-coach client visibility by default — a coach can't see another coach's client details.
Yes — multi-tenant architecture and Stripe billing are built in if you're building for other coaches. Your exercise taxonomy and program templates are your IP; other coaches build their own.
A program builder, performance tracking, session delivery, and multi-coach management typically runs $35k–$70k. Biometric integrations and nutrition tracking add scope. Fixed-price.
10 to 14 weeks for a production fitness SaaS with the core programming and client management workflow.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.