Your ecommerce operation has outgrown what a Shopify app stack can do.
We build custom web applications for ecommerce brands — inventory and warehouse management, B2B wholesale portals, multi-vendor dashboards, and the back-office automation that unlocks the next stage of scale. Fixed scope, fixed price.
You've scaled Shopify as far as it goes. The operational complexity — wholesale, multi-warehouse, 3PL coordination, returns, custom pricing tiers — needs real software now, not another Shopify app.
Shopify is an excellent front-end and checkout for DTC. It was not built to be your entire operating system at $20M+ in revenue. At some point — usually around the time your ops team is running three separate spreadsheets to reconcile inventory across two warehouses and a 3PL, or your wholesale team is manually entering orders from email into Shopify admin, or your finance team can't trust the COGS figures because SKU bundles break the accounting — you've outgrown what Shopify plus apps can do for you.
The apps are the signal. You have a Shopify sync app, a returns portal app, a wholesale app, a bundle builder, a barcode app, an inventory forecasting app, and a custom Zapier workflow to tie three of them together. Each app has its own database of what it thinks your inventory is. They're all slightly wrong. Your ops manager knows which one to trust for which purpose, and when they go on holiday, orders get fulfilled from phantom inventory.
The real cost isn't the $3,000 in monthly app fees. It's the three hours a day your team spends reconciling systems, the $50k in mis-picks and refunds from inventory errors, and the wholesale deals you're turning down because your current stack can't handle custom pricing at scale.
This is a software problem. A real web application solves it once.
A custom web application that handles the operational workflows Shopify wasn't built for — reducing manual work, eliminating sync errors, and giving your team one place to run the back office.
Unified inventory management
One source of truth across all warehouses, your 3PL (ShipBob, Flexport, your own), and Shopify — with real-time sync, low-stock alerts, reorder triggers, and bundle inventory tracking.
B2B wholesale portal
A separate, login-gated storefront for wholesale buyers with their own pricing tiers, credit terms, net-30 invoicing, and order history — connected to the same inventory as DTC so it doesn't oversell.
Returns and exchange management
A self-serve returns portal (Loop or custom), with warehouse-side receiving workflows, condition assessment, and Shopify credit issuance or refund — automated end-to-end.
Operations dashboard for leadership
Revenue, COGS, margin per SKU and per channel, sell-through by warehouse, backorder liability — pulled from your actual data, not a Shopify report with caveats.
3PL and carrier integrations
Automated pick lists to ShipBob or your 3PL, carrier rate shopping, label generation, and tracking sync back to Shopify without a human in the loop. Built on Next.js, Convex or Postgres, Shopify Admin API, and your 3PL's API. One platform that serves ops, wholesale, finance, and customer service.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A custom web application that handles the operational workflows Shopify wasn't built for — reducing manual work, eliminating sync errors, and giving your team one place to run the back office.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Ecommerce operators are good at unit economics. You know exactly what your CAC, AOV, and LTV look like. A back-office platform should have the same clarity: what it costs to build, what manual hours and error rate it eliminates, what the payback period is. Fixed price lets you run the math before you sign.
Related engagements.
Questions, answered.
No. Shopify stays as your checkout and storefront — it's very good at those things. We build the operational layer behind it. Customer orders still come through Shopify. The ops team manages fulfillment, inventory, and wholesale through the custom application.
Via Shopify's Admin API using webhooks and periodic sync jobs. When inventory changes in the custom app (a 3PL receipt, a return processed, a wholesale order), Shopify updates automatically. Conflicts are resolved by treating the custom app as the system of record.
ShipBob, Flexport, ShipHero, Whiplash, and most 3PLs with an API or EDI feed. If your 3PL uses email-based pick lists, we build a clean API layer that translates the output.
Inventory, 3PL integration, wholesale portal, and returns management typically runs $35k–$80k depending on the number of warehouses, SKUs, and integration points. Every engagement is fixed-price.
Most ecommerce back-office builds ship in 10 to 14 weeks. Parallel migration of wholesale orders and inventory data runs alongside the build so cutover is a weekend, not a project.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.