The coaching business that owns its platform stops paying Kajabi rent forever.
We build custom coaching platforms — course delivery systems, client portals, community platforms, and the scheduling and payment infrastructure that runs your coaching business at scale. Fixed scope, fixed price.
Kajabi takes 3–8% per transaction and limits how you structure your offer. A custom coaching platform gives you the program logic, the client portal experience, and the community features you've been working around on every platform you've tried.
Coaching platforms like Kajabi, Teachable, and Thinkific solve the launch problem. They also create the dependency problem: your program structure, your delivery experience, and your community infrastructure are all constrained by what the platform allows. When Kajabi raises its pricing in January (which it does), or deprecates a feature you rely on, or limits video hosting in ways that affect your student experience, you have no leverage — your entire business is built inside someone else's product.
The coaches who invest in a custom platform typically do it at one of two moments. The first is when they've validated a program model that's generating enough revenue to justify removing the platform dependency — usually $20k+ per month. The second is when the platform constraint is materially limiting what they can build — a learning path that Kajabi's rigid module system can't replicate, a community feature that Circle can't provide, a client portal that combines coaching sessions, program access, progress tracking, and direct messaging in a way no off-the-shelf tool does.
A custom platform doesn't just cut the platform fee. It lets you build the client experience your methodology requires — the accountability check-ins, the progress visualisation, the peer interaction model, the 1:1 vs. group session structure — without working around someone else's assumptions about how coaching programs work.
A custom coaching platform where your programs, your client relationships, your community, and your billing are in a system you own — not one that can increase its fees or change its features unilaterally.
Program and course delivery
Module and lesson structure defined by you — any sequence logic, any mix of video, audio, workbook, and live session components. Progress tracking per student. Drip release configured per enrollment date or milestone completion.
Client portal with accountability tools
Each client sees their program progress, upcoming sessions, past session recordings, assignments, and direct message thread. Habit and progress tracking configured to your methodology's checkpoints.
Community platform
Group discussion, peer accountability channels, and cohort-based communication — either integrated into the main platform or deeply connected to an external community tool (Circle, Slack) you already use.
Scheduling and session management
Calendly integration or native scheduling for 1:1 session booking. Group session registration with capacity limits. Session recordings linked to the client portal automatically after the call.
Membership and payment infrastructure
Stripe-powered subscription billing for recurring programs. One-time payment and payment plan options. Stripe Customer Portal for client self-service billing management. Automatic access revocation on payment failure. Built on Next.js, Postgres, Stripe, Mux for video delivery, and Calendly/Cal.com integration.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A custom coaching platform where your programs, your client relationships, your community, and your billing are in a system you own — not one that can increase its fees or change its features unilaterally.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Coaches pricing their programs understand fixed-price thinking inherently — the program delivers a defined outcome for a defined price. Building the platform that delivers those programs should work the same way: defined scope, defined price, no open-ended hourly meter running.
Related engagements.
Questions, answered.
Yes — the platform supports parallel program structures with different access models. Group cohorts have fixed enrollment dates and peer community. Self-paced programs have open enrollment with drip release from enrollment date. 1:1 programs are session-based with individual client portals.
Video is delivered through Mux, which provides adaptive bitrate streaming at quality levels comparable to YouTube or Vimeo. Videos are uploaded once and are available globally at low latency. Video view analytics are available per lesson and per student.
Failed payments trigger a Stripe Dunning sequence — automated retry over 7 days. If the payment doesn't recover, the student's access is automatically paused. A restoration link is emailed to the student with a Stripe payment update link.
Program delivery, client portal, community, scheduling, and billing infrastructure typically runs $35k–$70k. Live session management, advanced community features, and mobile apps add scope. Fixed-price.
10 to 14 weeks for a production coaching platform with program delivery and client portal live.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.