A logistics website that generates inbound shipper leads, not just a digital business card for your operation.
We build marketing websites for freight brokers, 3PLs, trucking companies, and logistics technology startups — carrier network pages, shipper-facing value propositions, freight quote forms, and the content strategy that ranks for the searches your prospective customers are running. Fixed scope, fixed price.
Your logistics business lives on relationships and phone calls. But shippers and carriers who don't already know you are Googling for freight options, and if your website doesn't rank for those searches and doesn't convert when it gets the traffic, those leads go to a competitor.
Logistics businesses have traditionally grown through relationship sales — a broker's network of shippers and carriers built over years of phone calls, referrals, and industry events. That growth model still works, but it has a ceiling determined by the size of the sales team's personal networks. A website that generates inbound shipper inquiries from organic search and paid channels lifts that ceiling — it creates a new demand channel that doesn't require a sales rep to personally know the shipper.
The challenge is that logistics website visitors have specific, operational questions: what lanes do you cover? what service levels do you offer? what does it take to get a freight quote? can you handle temperature-controlled or hazmat shipments? A website that answers those questions clearly (and quickly — logistics buyers are busy operators) converts. A website that talks abstractly about "optimising supply chains" doesn't.
For freight brokers specifically, the competitive landscape online is thick — major brokers (Echo, XPO, Echo) spend heavily on freight-related keywords. The opportunity for regional or specialised brokers is ranking for specific lane, service type, or industry vertical searches where the large brokers aren't dominant. A website with the right content architecture and page structure for those specific terms outranks the generic competitors for the high-intent searches.
A logistics marketing website that positions your carrier network, explains your service types, generates shipper inquiries through an online freight form, and ranks for the freight service keywords your target customers are searching.
Service type pages
Full truckload, LTL, partial truckload, expedited, intermodal, temperature-controlled, and hazmat freight pages — each with specific service description, lane coverage, equipment types handled, and the shipper questions each service type answers. Optimised for service + geography search terms.
Shipper freight inquiry form
Online freight quote request or RFP inquiry form: origin, destination, freight type, dimensions, frequency, and contact information. Form routed to dispatch or sales. Confirmation with typical response time set.
Carrier network and capability page
Number of carriers in the network, geographic coverage map, carrier vetting standards (insurance requirements, safety ratings, on-time performance standards). Relevant to shippers evaluating whether a broker has the capacity to cover their lanes.
Technology and tracking page
Visibility technology used (MacroPoint, FourKites, or proprietary tracking). Customer shipment portal access. API integration capabilities for high-volume shippers. EDI capabilities for enterprise shippers requiring EDI compliance.
About and team page
Years in business, founding story, key team members with freight brokerage backgrounds. Industry association memberships (TIA, NASTC). Reference customers in the target shipper industries. Built on Next.js, TypeScript, Tailwind CSS with logistics-appropriate visual design and SEO page structure.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A logistics marketing website that positions your carrier network, explains your service types, generates shipper inquiries through an online freight form, and ranks for the freight service keywords your target customers are searching.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
Logistics business owners are operators who evaluate every dollar spent against the loads it generates. A website with a defined scope and price — against a clear demand generation objective — is the right commercial structure for a business that measures ROI in load volume per marketing dollar. Fixed scope, fixed price.
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Read moreQuestions, answered.
Online instant freight quoting (rate API-backed quoting that provides a bindable rate immediately) is a web application feature, not a marketing website feature. It requires integration with your TMS or rating engine. For most brokers, the right website approach is a shipper inquiry form that generates a qualified lead, with a human follow-up call to quote the specific freight. Instant quoting is a competitive differentiator worth building — but it's a separate scope item from the marketing website.
High-intent keywords typically follow the pattern: [service type] + [geography] + "freight broker" or "freight quote" — e.g., "temperature controlled freight broker Chicago" or "LTL freight quote Texas to California." We develop the keyword strategy as part of the content architecture design during the website project.
Carrier recruitment pages (load board link, requirements to join the carrier network, contact form for carrier qualification) are a standard section of a freight broker website. We include this as part of the standard scope for logistics websites.
A freight broker or 3PL marketing website with service pages, freight inquiry form, and carrier network section typically runs $8k–$14k. Fixed-price.
4 to 6 weeks for a production logistics marketing website.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.