The DTC brand with the fastest, highest-converting storefront wins the paid media game.
We build full-stack DTC ecommerce applications — high-performance storefronts, optimised checkout flows, subscription infrastructure, and the retention marketing backend that drives LTV. Fixed scope, fixed price.
Your CAC has increased 40% in three years because every DTC brand is bidding on the same audiences. The brands that win now are the ones that convert at higher rates and retain at higher rates — which is a technology problem, not just a creative problem.
DTC economics have fundamentally changed in the past three years. iOS 14 attribution degradation, rising CPMs on Meta and Google, and post-COVID normalisation of DTC growth rates have created a reality where brands that built their models on cheap acquisition are now struggling to maintain profitability. The brands that are growing profitably in this environment have two things in common: they convert efficiently (the acquisition dollar goes further because the site converts well), and they retain well (the LTV of the acquired customer is high enough to justify the CAC).
Both of those metrics — conversion rate and retention — are technology problems as much as marketing problems. A Shopify theme that loads in 4 seconds converts at a meaningfully lower rate than a Next.js headless storefront that loads in 1 second. A subscription product with a clunky swap-and-skip workflow churns at a higher rate than one with a frictionless retention experience. A brand with a CDP-connected loyalty program can run win-back campaigns with precision; a brand without one runs generic email blasts.
The full-stack DTC investment is the one that improves those two metrics — conversion and retention — in ways that compound over time.
A full-stack DTC application — a fast, conversion-optimised storefront, subscription management, loyalty infrastructure, and the customer data backend that powers personalised retention — built to improve the unit economics that determine whether your brand is profitable.
Performance-optimised headless storefront
Next.js storefront on Vercel Edge Network. Product pages with optimised image loading and Core Web Vitals scores above 90. Collection pages with fast faceted filtering. Custom product customiser UI for personalised or configurable products. Mobile-first responsive design.
Subscription management
Stripe Billing or Shopify Subscriptions backend. Customer-facing subscription portal: skip, pause, swap product, change frequency, cancel. Dunning sequences for failed charges with configurable retry logic. Cohort analytics: subscription retention rate, skip rate, swap rate.
Post-purchase and retention flows
Post-purchase upsell flow (complementary product or subscription upgrade). Review collection timed to delivery confirmation. 30/60/90-day replenishment reminders for consumable products. Win-back sequence for churned subscribers.
Loyalty and referral infrastructure
Points accrual on purchase, review, referral, and social share. Tier-based rewards with increasing benefits. Referral link generation with conversion tracking. LTV-aware tier placement (high-value customers progress faster).
Customer data backend and Klaviyo integration
Unified customer record: order history, subscription status, loyalty tier, email engagement, and attribution source. Klaviyo segments built on purchase behaviour, subscription status, and LTV tier. Trigger-based flows connected to real customer events. Built on Next.js, Shopify Storefront API, Stripe or Shopify Subscriptions, Postgres for custom data, and Klaviyo for email.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
A full-stack DTC application — a fast, conversion-optimised storefront, subscription management, loyalty infrastructure, and the customer data backend that powers personalised retention — built to improve the unit economics that determine whether your brand is profitable.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
DTC brand capital is deployed in inventory and paid media — the dollars that drive revenue. Technology investment competes with those dollars for allocation. Fixed scope and fixed price makes the technology investment calculable: the expected conversion rate improvement at current traffic volume, against the fixed build cost, against the fixed deployment timeline.
Questions, answered.
If your brand is generating $1M+ in annual revenue and your current Shopify theme is slow (LCP above 3 seconds) or lacks the functionality you need (subscription customisation, complex product logic, B2B), headless Shopify is typically the right investment. Below $1M, improving the Shopify theme and using better apps may be the better first step.
Site speed improvements contribute to conversion rate, but the magnitude depends on your current performance baseline and traffic mix. A brand moving from a slow Liquid theme (4+ second LCP) to a sub-1-second headless frontend typically sees measurable improvement in add-to-cart rate and checkout completion on mobile. We don't guarantee a specific number — the performance improvement is measurable and the conversion relationship is your A/B test to validate.
Yes — the headless storefront is a natural first phase. Subscription management and loyalty infrastructure are subsequent phases that can be built after the storefront is live and proving the conversion improvement. We scope the full roadmap and execute in phases.
Performance storefront, subscription management, post-purchase flows, loyalty infrastructure, and Klaviyo integration typically runs $40k–$85k. Custom product configurator and B2B wholesale portal add scope. Fixed-price.
12 to 16 weeks for a production headless DTC storefront with subscription and loyalty infrastructure.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.