The DTC brand that solves its own ops problem has a SaaS business hiding inside it.
We build SaaS platforms for DTC brands and commerce tech startups — subscription management, retention analytics, post-purchase engagement, and the customer data tools that turn one-time buyers into high-LTV customers. Fixed scope, fixed price.
Your DTC brand has built a customer retention playbook that outperforms your category. Subscription pause flows, re-engagement sequences, and post-purchase upsell timing that your competitors don't have. That playbook is a SaaS product.
DTC brands are running on a customer acquisition economics model that's getting harder every year. Meta and Google CPMs keep rising. The brand that survives isn't necessarily the one with the best product — it's the one with the best post-purchase economics. Higher repeat rate. Higher subscription retention. Higher LTV from the same acquisition cost.
The tools that exist for DTC retention — Klaviyo for email, Recharge for subscriptions, LoyaltyLion for points — are category-generic. They don't encode your specific retention playbook. The subscription pause flow that's unique to your product category. The re-engagement sequence timed to your specific replenishment cycle. The upsell bundle logic that works for your SKU mix.
If you've built a DTC brand that retains subscribers at 80% 12-month retention in a category where 60% is average, you have a methodology. Every other DTC brand in your category would pay to use your subscription management playbook, your churn intervention timing, and your post-purchase sequence structure. That's the SaaS product inside your brand.
Your retention methodology productised as a multi-tenant SaaS — the subscription management, churn prediction, and post-purchase engagement tools that other DTC operators in your category will pay to use.
Subscription management with smart pause and save flows
Subscriber portal where customers manage their subscription — pause, swap, postpone, cancel. Cancel flow with pause offer, swap offer, and skip offer surfaced in the right sequence to save the subscription before it cancels.
Churn prediction and intervention
Machine learning model trained on your subscriber behaviour — purchase gap, usage signals, engagement data — that scores each subscriber's churn risk weekly and triggers the right intervention at the right time.
Post-purchase engagement sequences
Automated email, SMS, and push sequences triggered by order data — day 3 usage tips, day 14 review request, day 45 replenishment reminder — with timing calibrated to your product's usage cycle.
LTV cohort analytics
Cohort-level LTV by acquisition channel, product, subscription tier, and join date. The analytics that tell you which cohorts are performing and which aren't before the damage is done.
White-label for other DTC brands
Multi-tenant infrastructure so other brands in your category can subscribe and use your methodology — with their Shopify connection, their subscription rules, and their data in isolation. Built on Next.js, Postgres, Shopify Storefront and Admin APIs, Recharge API if transitioning from existing subscriptions, and Stripe for subscription billing.
One honest number to start.
Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.
Your retention methodology productised as a multi-tenant SaaS — the subscription management, churn prediction, and post-purchase engagement tools that other DTC operators in your category will pay to use.
Three steps, every time.
The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.
Brief & discovery.
We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.
Build & ship.
Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.
Warranty & retainer.
30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.
Why Fixed-Price Matters Here
DTC founders who are productising their retention playbook are making a bet that the methodology is repeatable for other operators. Fixed scope and fixed price makes that bet clean: defined cost, defined delivery date, and the first external customer onboarded before the invoice is fully amortised.
Questions, answered.
We train a gradient-boosted classifier on your historical subscriber data — features include days-since-last-order, engagement rate, product category, subscription cadence, and pause history. The model scores each active subscriber weekly. You configure the intervention threshold and the intervention type (push, email, coupon) per risk tier.
Yes — Recharge has an API that we use to read and write subscription state. The churn prediction and engagement layer sits on top of Recharge's existing infrastructure. Subscribers manage their subscription in your SaaS interface; the actual subscription records remain in Recharge.
We build the onboarding flow (Shopify OAuth, historical order import, subscriber list import) so that a new brand can be fully connected and running within 2 hours. Historical data is imported for model training; active subscribers are managed from day one.
Subscription management, churn prediction, post-purchase sequences, LTV analytics, and multi-tenant SaaS infrastructure typically runs $50k–$100k. Shopify integration scope and model complexity are the main variables. Fixed-price.
12 to 16 weeks for a production DTC retention SaaS with the core subscription management and churn analytics workflow.
Tell Ryel about your project.
Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.