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Solutions/Service & Vertical/Dtc
Service & Vertical · Mobile + Platform

Your best DTC customers will use your app every day if you give them a reason.

We build custom mobile apps for direct-to-consumer brands — loyalty programs, subscription management, product discovery, and the owned channel that reduces your CAC dependency on Facebook and Google. Fixed scope, fixed price.

150+
Projects shipped
99%
Client retention
~12wk
Average delivery
The problem
You're spending $40 CAC on Meta ads to acquire customers who buy once and disappear. An app with a loyalty program, replenishment reminders, and early access to drops creates the repeat behaviour that makes that $40 worth spending.

Direct-to-consumer brands are in a structural bind: they grew on Facebook and Instagram CAC economics that made sense in 2017 but now require an LTV that most single-SKU brands struggle to deliver. The brands that survive the paid social squeeze do it by building owned channels — email, SMS, and increasingly a branded app — that reduce re-acquisition cost for customers who've already converted once.

The app is the strongest owned channel because it's on the home screen. Email open rates are 20 to 30% on a good day. SMS is 90%+, but high-frequency SMS is a churn driver. A branded app with a loyalty program, early access drops, and a subscription management interface is something customers choose to have on their phone — and something they open more than once a week if the engagement hooks are right.

The DTC brands that have proven this work aren't just the Nikes of the world with nine-figure development budgets. Mid-market brands in supplements, skincare, coffee, and pet products have built apps with loyalty and subscription mechanics that move 30 to 40% of repeat revenue through the app channel within 18 months of launch. That's 30 to 40% of repeat purchase that costs zero in paid media.

What we build

A branded mobile app where your best customers manage subscriptions, earn and redeem loyalty points, get first access to new products, and engage with your brand between purchases — reducing paid re-acquisition costs.

Loyalty program with points and rewards

Points earned on every purchase, bonus points for referrals and social shares, and a reward catalogue (free product, early access, discount). Points balance and tier status visible on the app home screen.

Subscription management

Customers view, skip, swap, and cancel subscriptions from the app — the self-serve subscription management that reduces churn from involuntary cancellation and saves your support team from manual subscription changes.

Product drops and early access

Push notification to app users before a new product goes live on the website. Waitlist join and checkout directly in the app. Makes the app the best place to be for your most engaged buyers.

Personalised product discovery

Purchase-history-based recommendations, restock alerts for sold-out SKUs, and bundle recommendations. Connected to Shopify or your commerce platform for live inventory.

Push notifications with deep links

Replenishment reminders ("you bought the 60-day supply 55 days ago"), loyalty tier upgrade notifications, sale alerts, and post-purchase check-ins that drive reviews — each with a deep link to the specific product or action. Built with Expo and React Native, Shopify Storefront API or custom commerce backend, Stripe for in-app checkout, and push via Expo notifications.

Engagement

One honest number to start.

Fixed-scope, fixed-price. The number below is the starting point — final scope is built from your brief.

Tier · Mobile + PlatformFixed scope
From$45,000

A branded mobile app where your best customers manage subscriptions, earn and redeem loyalty points, get first access to new products, and engage with your brand between purchases — reducing paid re-acquisition costs.

99% client retention across 40+ projects
Process

Three steps, every time.

The same repeatable engagement on every project. No surprises, no mystery, no billable ambiguity.

01Week 0

Brief & discovery.

We send you questions, then get on a call. Output: a written scope with every step, feature, and integration listed.

02Weeks 1–N

Build & ship.

Fixed schedule, weekly reviews. No scope creep unless you change the scope — and if you do, we reprice it transparently.

03Post-launch

Warranty & retainer.

30-day warranty on every launch. Most clients stay on a monthly retainer for ongoing features and maintenance.

Why fixed-price

Why Fixed-Price Matters Here

DTC founders are managing inventory, paid media, and ops budgets simultaneously. The app is an owned-channel investment with a defined ROI thesis — it needs a defined cost and ship date, not an open-ended development engagement. Fixed scope, fixed price, launched before your next product drop season.

FAQ

Questions, answered.

Yes — the app uses the Shopify Storefront API for product catalogue, cart, and checkout, so inventory, pricing, and order management stay in Shopify. The app is the UX layer on top of your existing commerce infrastructure.

We integrate with Yotpo, LoyaltyLion, or Smile.io via their APIs to read existing customer point balances and write new point events. Customers see their existing points in the app from day one — no reset.

Yes — product prices, cart totals, and subscription charges are displayed in the customer's local currency via Shopify Markets or your existing multi-currency setup. The app inherits the currency configuration from your commerce backend.

A loyalty program, subscription management, product drops, and push notification app typically runs $55k–$95k. Shopify integration, AR try-on features, and social commerce features each add scope. Fixed-price.

12 to 16 weeks including Shopify integration, App Store submissions, and the loyalty program configuration tooling for your team.

Next step

Tell Ryel about your project.

Describe what you’re building and what outcome you need. You’ll have a written, fixed-price scope within the week.