Business context
BiskyTech is a retail business whose product discovery and buying conversations previously relied primarily on product presentation through Instagram and WhatsApp.
Product discovery and retail operations
BiskyTech
A public product catalogue and shopping experience connected to product, inventory, promotion, customer, and sales-management tools.
- Project focus
- Product discovery and retail operations
- RCB Software service
- Custom Business System
01 / Business context
The problem behind the project.
A professional place for customers to browse products, a way to manage inventory and promotions, and a cart that could still lead naturally into WhatsApp.
The problem
Product discovery and buying conversations needed a clearer structure while keeping WhatsApp useful for the final local conversation.
02 / Delivered solution
What RCB Software built.
A public product catalogue and shopping experience connected to product, inventory, promotion, customer, and sales-management tools.
Searchable product catalogue and shopping cart
Customers have a structured place to discover products, search, and build a cart before the final conversation.
Customer accounts and order history
Returning customers can use an account-based experience with order history rather than relying only on past messages.
Inventory and coupon management
Product, inventory, and promotion information can be managed behind the public catalogue.
Sales information and cart-to-WhatsApp checkout
The structured cart can hand off to WhatsApp when a local conversation remains the right next step.
How the workflow works
One connected path from customer action to business management.
- 01
Browse and search
Customers discover products through a structured catalogue instead of starting with an unstructured conversation.
- 02
Build intent in a cart
A shopping cart gives the buying conversation a clearer, more organised starting point.
- 03
Return to account history
Customer accounts and order history support the returning-customer experience.
- 04
Continue the local conversation
A completed cart can move into WhatsApp when personal communication helps complete the order.
03 / Project decisions
Important implementation decisions.
The useful part of the work is not only what appears on screen. It is the boundary between customer experience, operational records, and the tools that remain useful.
Keep WhatsApp where it helps
The project did not try to replace every conversation with automation; WhatsApp remains useful for the final local buying conversation.
Add structure before conversation
Product discovery, search, the shopping cart, accounts, and order history give the customer a clearer starting point.
Connect retail management to the catalogue
Inventory, coupons, customer information, and sales visibility sit behind the public shopping experience.
04 / Resulting capability
What the business can now do.
The available project material documents the workflow and capabilities below. It does not publish quantified performance results, so this case study stays specific about what the system supports.
Customer experience
Customers can search products, build a cart, use customer accounts and order history, then move the order into WhatsApp when a local buying conversation is needed.
Business management
The business can manage products, inventory, coupon codes, customer and sales information, and the structured order process behind the shopping experience.
05 / Relevant service
Custom Business System
This project demonstrates how a customer-facing catalogue can sit alongside inventory, customer, promotion, and sales information.
Explore Custom Business System06 / Next step
Start with the workflow that needs to work better.
Tell me what customers need to do, what your team is still managing manually, or where the public and private sides need to connect.
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